Croma-Pharma Advances Global Reach with Novaestiq's Integration into Waldencast.

Deal News | Jul 23, 2025 | PR Newswire Cision Croma Pharma

Croma-Pharma GmbH, an industry leader in minimally invasive aesthetic solutions based in Austria, celebrates a strategic milestone as Novaestiq Corp., a joint venture between Croma-Pharma and Gore Range Capital, is acquired by Waldencast plc. This acquisition marks a pivotal moment in Croma-Pharma's international expansion strategy, reinforcing its commitment to delivering high-quality and scientifically validated aesthetic products. The acquisition also heralds the launch of Saypha®ChIQ™ and Saypha®MagIQ™ injectables in the U.S. under the Obagi Medical brand, following FDA approval. Saypha®, renowned for its safety and efficacy, has become a top choice globally in over 80 markets. The collaboration promises significant innovation and inclusivity, aiming to deliver aesthetic care across diverse demographics. Croma-Pharma's deep experience in hyaluronic acid products, with 110 million syringes produced, enhances its strategic position as it partners with Waldencast to reach a wider audience.

Sectors

  • Pharmaceuticals
  • Aesthetic Medicine
  • Beauty and Wellness

Geography

  • Austria – Croma-Pharma GmbH is headquartered in Austria, anchoring part of the article's geographical focus.
  • United States – The upcoming launch of Saypha® injectables under the Obagi Medical brand targets the U.S. market.

Industry

  • Pharmaceuticals – The article discusses developments regarding hyaluronic acid injectables, which fall under pharmaceuticals.
  • Aesthetic Medicine – The focus on minimally invasive aesthetic products for aesthetic enhancement identifies this sector as relevant.
  • Beauty and Wellness – Waldencast's ambitions in beauty and wellness, developing and accelerating conscious brands, make this sector pertinent.

Financials

    Participants

    NameRoleTypeDescription
    Croma-Pharma GmbHTarget CompanyCompaniesA global leader in minimally invasive aesthetic medicine based in Austria.
    Novaestiq Corp.Target CompanyCompaniesA joint venture known for innovative hyaluronic acid injectable gels.
    Waldencast plcAcquiring CompanyCompaniesA company aiming to build a globally best-in-class beauty and wellness platform.
    Obagi MedicalPartner; Product BrandingCompaniesAn industry-leading advanced skincare line focused on providing solutions to various skin concerns.
    Gore Range CapitalSelling CompanyCompaniesAn investor focused on innovation and excellence in skin health, part of the joint venture of Novaestiq.
    Andreas PrinzCEOPeopleCEO of Croma-Pharma GmbH, involved in commenting on the strategic partnership.