Croma-Pharma Advances Global Reach with Novaestiq's Integration into Waldencast.
Deal News | Jul 23, 2025 | PR Newswire Cision Croma Pharma
Croma-Pharma GmbH, an industry leader in minimally invasive aesthetic solutions based in Austria, celebrates a strategic milestone as Novaestiq Corp., a joint venture between Croma-Pharma and Gore Range Capital, is acquired by Waldencast plc. This acquisition marks a pivotal moment in Croma-Pharma's international expansion strategy, reinforcing its commitment to delivering high-quality and scientifically validated aesthetic products. The acquisition also heralds the launch of Saypha®ChIQ™ and Saypha®MagIQ™ injectables in the U.S. under the Obagi Medical brand, following FDA approval. Saypha®, renowned for its safety and efficacy, has become a top choice globally in over 80 markets. The collaboration promises significant innovation and inclusivity, aiming to deliver aesthetic care across diverse demographics. Croma-Pharma's deep experience in hyaluronic acid products, with 110 million syringes produced, enhances its strategic position as it partners with Waldencast to reach a wider audience.
Sectors
- Pharmaceuticals
- Aesthetic Medicine
- Beauty and Wellness
Geography
- Austria – Croma-Pharma GmbH is headquartered in Austria, anchoring part of the article's geographical focus.
- United States – The upcoming launch of Saypha® injectables under the Obagi Medical brand targets the U.S. market.
Industry
- Pharmaceuticals – The article discusses developments regarding hyaluronic acid injectables, which fall under pharmaceuticals.
- Aesthetic Medicine – The focus on minimally invasive aesthetic products for aesthetic enhancement identifies this sector as relevant.
- Beauty and Wellness – Waldencast's ambitions in beauty and wellness, developing and accelerating conscious brands, make this sector pertinent.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Croma-Pharma GmbH | Target Company | Companies | A global leader in minimally invasive aesthetic medicine based in Austria. |
| Novaestiq Corp. | Target Company | Companies | A joint venture known for innovative hyaluronic acid injectable gels. |
| Waldencast plc | Acquiring Company | Companies | A company aiming to build a globally best-in-class beauty and wellness platform. |
| Obagi Medical | Partner; Product Branding | Companies | An industry-leading advanced skincare line focused on providing solutions to various skin concerns. |
| Gore Range Capital | Selling Company | Companies | An investor focused on innovation and excellence in skin health, part of the joint venture of Novaestiq. |
| Andreas Prinz | CEO | People | CEO of Croma-Pharma GmbH, involved in commenting on the strategic partnership. |