Creative Artists Agency Acquires Portas Consulting
Deal News | 15 May 2025 | White & Case LLP
Global law firm White & Case LLP has successfully advised CAA Sports, the dedicated sports division of Creative Artists Agency (CAA), on its latest strategic acquisition of Portas Consulting. CAA, a leader in the global entertainment industry founded in 1975, is renowned for its expertise across various domains such as media, sponsorship sales, consumer investing, and philanthropy. Portas Consulting, established in 2006, has made a significant mark in the sports management consulting sector, offering specialized and tailor-made services and holding offices in the UAE, Saudi Arabia, Singapore, Japan, and the UK. The acquisition underlines CAA's ongoing strategy to deepen its expertise and offerings in the sports consulting arena. A comprehensive team from White & Case, led by partners across international offices, facilitated this transaction, further cementing their role as an influential advisor in high-profile M&A activity.
Sectors
- Entertainment & Sports Management
- Legal Services
- Management Consulting
Geography
- United States – Creative Artists Agency is headquartered in Los Angeles, which emphasizes the significance of this geography for the agency's expansion strategies.
- United Kingdom – Part of the White & Case advisory team was based in London, and Portas Consulting operates an office in the UK, making this a critical geography in the transaction.
- United Arab Emirates – Portas Consulting operates from the UAE, indicating significant regional operations that add value to CAA's portfolio.
- Saudi Arabia – Saudi Arabia is part of Portas Consulting's operations, marking this region as key for CAA's global strategy.
- Japan – With Portas Consulting having a presence in Japan, the transaction has implications for CAA's influence in the Asia Pacific region.
Industry
- Entertainment & Sports Management – Creative Artists Agency is a global leader in entertainment and sports management, with CAA Sports focusing on expanding its portfolio in sports management consulting through the acquisition.
- Legal Services – White & Case LLP, a prominent law firm, provided legal advisory services for the transaction, highlighting the role of legal expertise in mergers and acquisitions.
- Management Consulting – Portas Consulting is a premier management consulting firm specializing in sports management, making this industry crucial in the strategic acquisition by CAA.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Creative Artists Agency (CAA) | Acquiring Company | Company | A leading global entertainment and sports agency known for its influence in various aspects of the entertainment industry. |
| Portas Consulting | Target Company | Company | Ranked among top sports management consulting firms, offering specialized services in the sector. |
| White & Case LLP | Legal Advisor | Company | An international law firm that served as the legal advisor for CAA's acquisition of Portas Consulting. |