Crafter's Companion Secures Investment and Welcomes Back Founder Sara Davies
Deal News | Aug 15, 2025 | Maven Capital Partners
Maven Capital Partners has finalized an investment deal with Crafter's Companion, a County Durham-based company specializing in craft supplies. This investment is aimed at boosting operational efficiency and driving sales growth within UK and international markets. Founded by Sara Davies MBE in 2005, Crafter's Companion had previously entered administration and was acquired by Modella Capital. Davies, who returned as interim CEO for a successful turnaround, has now increased her shareholding. The company is poised to capitalize on the UK craft market's projected growth, with plans including the establishment of a US warehouse. Maven's investment underscores its strategy of supporting regional businesses with strong growth potential.
Sectors
- Private Equity
- Craft and Hobby Supplies
Geography
- United Kingdom – Crafter's Companion is based in County Durham, UK, and Maven's investment involves regional UK growth.
- United States – The article mentions the launch of a new US warehouse to support Crafter's Companion's international sales.
Industry
- Private Equity – The article discusses Maven Capital Partners, a private equity firm, investing in Crafter's Companion.
- Craft and Hobby Supplies – Crafter's Companion operates in the craft and hobby supplies industry, offering creative tools and materials.
Financials
- Not Disclosed – The article does not disclose the specific amount of Maven's investment in Crafter's Companion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Crafter's Companion | Target | Company | A craft supplies business founded by Sara Davies, specializing in a wide range of creative tools and materials. |
| Maven Capital Partners | Bidding Company | Company | A private equity firm investing to support growth in regional businesses. |
| Sara Davies | Seller and Founder | Person | Founder and minority shareholder of Crafter's Companion, also known for her role as a TV personality. |
| Modella Capital | Selling Company | Company | Previously acquired Crafter's Companion in a pre-pack transaction and is now exiting as part of this deal. |
| Diane Sharp | Managing Director | Person | Appointed Managing Director to lead Crafter's Companion through its next growth phase. |