Cooper Parry Acquires Front Foot, Makes 12th Deal in 22 Months
Deal News | Feb 28, 2025 | Business Cloud
Cooper Parry, a professional services group self-branded as the 'Rebels of Accountancy,' has made its 12th acquisition in just 22 months, acquiring marketing cloud intelligence specialist Front Foot. Based in London, Front Foot adds to Cooper Parry's recent acquisitions of Cloud Orca and MacroFin, thereby expanding its portfolio in the digital and marketing intelligence sectors. The co-founders of Front Foot, Christian Osborne and Sam Eaton will join Cooper Parry as data & intelligence directors. Front Foot has been providing AI-powered marketing intelligence to a diverse range of clients, including global marketing agencies and government bodies, since 2017. According to Ed Rowland, head of CP Digital, the acquisition fits well both strategically and culturally, complementing their existing businesses. Osborne highlights the benefits for clients, including access to a larger talent pool, competitive pricing, and a broader range of services.
Sectors
- Professional Services
- Marketing and Advertising
- Technology
Geography
- United Kingdom – The acquisition involves Cooper Parry, Front Foot, and mentions London and Leeds, making the UK the main geographic context.
Industry
- Professional Services – The acquisition involves Cooper Parry, a professional services group looking to expand its offerings, making it relevant to the Professional Services industry.
- Marketing and Advertising – Front Foot specializes in marketing cloud intelligence, which positions the acquisition within the Marketing and Advertising sector.
- Technology – The involvement of AI-powered marketing intelligence technology makes the Technology sector relevant to this article.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cooper Parry | Bidding Company | Company | A professional services group aiming to be known as the 'Rebels of Accountancy.' |
| Front Foot | Target Company | Company | London-based marketing cloud intelligence specialist acquired by Cooper Parry. |
| Christian Osborne | Co-founder of Front Foot | Person | Joins Cooper Parry as a data & intelligence director. |
| Sam Eaton | Co-founder of Front Foot | Person | Joins Cooper Parry as a data & intelligence director. |
| Ed Rowland | Head of CP Digital | Person | Comments on the strategic and cultural fit of Front Foot with Cooper Parry. |