Coopah Gains £1.5m Funding for AI-Driven Running App

Deal News | Nov 13, 2024 | UK Tech Funding

Coopah Gains £1.5m Funding for AI-Driven Running App

Coopah, an AI-powered run coaching app, has announced a successful £1.5m funding round aimed at scaling the business and enhancing its core product offering. High-profile backers include pro-athlete Alistair Brownlee MBE and sports agent Ricky Simms. Founded in 2022, Coopah addresses the staggering dropout rate among new runners by providing AI-driven training plans, workout feedback, and community support to help runners achieve their goals. The app's fundraising efforts have attracted investors like Redrice Ventures, Active Partners, Amrock Ventures, and Tom Singh of Rianta Capital, with London Marathon Events initially investing in 2023. Coopah has since become the official training partner for the TCS London Marathon, available on app platforms with flexible pricing plans. The company has also appointed Gareth Nettleton, former Strava executive, as CMO to lead marketing efforts and position running as a remedy for physical and mental health challenges worldwide.

Sectors

  • Technology
  • Fitness and Wellness
  • Mobile Applications

Geography

  • United Kingdom – Coopah is based in the UK and has secured investment from notable UK entities like London Marathon Events.

Industry

  • Technology – The article discusses Coopah, a company focused on providing a technology-based solution with its AI-driven running application.
  • Fitness and Wellness – Coopah aims to improve physical health and counter the dropout rate of new runners, positioning itself within the fitness industry.
  • Mobile Applications – Coopah's running coaching service is distributed via mobile app platforms, relevant to this sector.

Financials

  • £1.5 million – Total funding amount raised by Coopah in its current funding round.
  • £79.99 annually or £14.99 monthly – Subscription pricing for Coopah app users.

Participants

NameRoleTypeDescription
CoopahTarget CompanyCompanyAn AI-powered run coaching app designed to help its users achieve running goals through personalized training plans and support.
Redrice VenturesInvestorCompanyA lead investor in Coopah's recent funding round.
Active PartnersInvestorCompanyParticipated in Coopah's funding round.
London Marathon EventsInvesting CompanyCompanyInitially invested in Coopah in their 2023 pre-seed round.
Gareth NettletonChief Marketing OfficerPersonFormer Strava marketing executive now appointed as Coopah's CMO to lead marketing strategies.
Dan StrangCEO and Co-founderPersonCEO and co-founder of Coopah responsible for its strategic growth plans.
Alistair Brownlee MBEInvestorPersonPro-athlete who backed part of Coopah's funding round.
Ricky SimmsInvestorPersonSports agent who participated in Coopah's funding round.
Tom SinghInvestorPersonParticipated in Coopah's funding round through Rianta Capital.