Coopah: A Race Towards Success with Support from dmg ventures
Deal News | Jan 21, 2025 | dmg ventures

dmg ventures is making a strategic investment in Coopah, a running app designed to enhance physical and mental wellbeing through personalized training plans. Coopah's strong market presence is bolstered by high-profile partnerships with notable UK races like the London Marathon and the collaborative development of a community-based approach as highlighted through initiatives like the Refugee Run Club. Founders Pete and Dan, backed by a competent team, have crafted a compelling brand narrative and product, which have driven significant interest and a strong user base. With a business model that encourages organic growth and a scalable market, Coopah stands poised for further expansion by integrating AI features and building robust social connections within user communities. The positive financial indicators and optimitic long-term vision underscore the investment's attractiveness.
Sectors
- Fitness Technology
- Venture Capital
Geography
- United Kingdom – Key activities, including strategic race partnerships and the primary market for Coopah, are centered in the UK.
Industry
- Fitness Technology – Coopah operates within the fitness technology industry, providing digital solutions for running enthusiasts with its intelligent app.
- Venture Capital – dmg ventures is investing capital into promising startup Coopah, reflecting their alignment with the venture capital sector.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
dmg ventures | Investor | Company | A private equity firm investing in Coopah during its seed round. |
Coopah | Target Company | Company | A running app focused on improving physical and mental health through personalized training plans. |
Pete | Founder | Person | One of the co-founders of Coopah, instrumental in its brand identity and strategic direction. |
Dan | Co-founder and CEO | Person | Co-founder and CEO of Coopah with experience in launching and exiting tech startups. |
Gareth | Chief Marketing Officer (CMO) | Person | Former advisor and now the CMO at Coopah, with a background in leading Strava's European expansion. |
Redrice, Active, and Rianta | Other Investors | Companies | Firms involved in the seed round funding of Coopah alongside dmg ventures. |