Coolr Secures Growth Capital Investment to Propel Expansion

Deal News | Nov 07, 2024 | Growth Capital

Coolr Secures Growth Capital Investment to Propel Expansion

Growth Capital Partners (GCP) has completed a minority investment in Coolr, a highly regarded UK-based social media and influencer agency. Founded in 2017 by Adam Clyne, Coolr is celebrated for its innovative campaigns for brands such as Lidl, Samsung, Deliveroo, and Burger King. Operating from London with a team of over 120 professionals, the agency has earned more than 35 industry awards, including multiple Agency of the Year titles. This investment by GCP is set to increase Coolr's service offerings and its growth trajectory, with plans for international expansion. Adam Clyne, Coolr's CEO, expressed gratitude to clients and excitement for the new partnership, highlighting GCP's expertise in scaling digital businesses. James Handley, GCP Director, expressed confidence in Coolr's leadership and anticipates supporting its continued success.

Sectors

  • Social Media and Influencer Marketing
  • Private Equity

Geography

  • United Kingdom – Coolr is based in London, UK, and the investment is relevant within the context of the UK's social media and marketing industry.

Industry

  • Social Media and Influencer Marketing – The article focuses on Coolr, a social media and influencer marketing agency, and discusses its growth and investment from Growth Capital Partners.
  • Private Equity – Growth Capital Partners, a private equity firm, is a central participant in the article, having invested in Coolr to support its growth and expansion.

Financials

    Participants

    NameRoleTypeDescription
    CoolrTarget companyCompanyA leading social media and influencer agency based in London, founded in 2017 by Adam Clyne, with a strong client base and numerous industry awards.
    Growth Capital Partners (GCP)Bidding companyCompanyA private equity firm that has made a minority investment in Coolr to aid in its expansion and service offerings.
    Adam ClyneFounder and CEO of CoolrPersonThe founder of Coolr, leading the company since its inception, and overseeing its growth and strategic partnerships.
    James HandleyDirector at GCPPersonA director at Growth Capital Partners, involved in the investment partnership with Coolr.