Contentstack Expands with Lytics Acquisition, Elevating Customer Data Platform

Deal News | Jan 08, 2025 | Voyager Capital LLC

Contentstack, an Austin-based company specializing in content storage and digital experience personalization, has acquired Lytics, a Portland-based startup known for its customer data platform. This acquisition highlights Contentstack's strategic move to leverage Lytics' technology to enhance real-time engagement and customer insights capabilities. Lytics, whose clients include big names like Kraft Heinz and Universal Music Group, has raised $58 million, supported by early investor Voyager Capital. The acquisition underscores Voyager's belief in the importance of first-party customer data over traditional third-party systems. Lytics' team, including CEO and co-founder James McDermott, will join Contentstack, with McDermott taking on the role of global head of data products. The acquisition aims to integrate scalable content management with actionable first-party data to enhance digital experiences.

Sectors

Technology
Marketing Services

Geography

United States – Both Contentstack and Lytics are based in the U.S., in Austin and Portland, respectively. The venture firm, Voyager Capital, is based in Seattle.

Industry

Technology – The article discusses the acquisition of a customer data platform by Contentstack, a tech company specializing in digital experiences.
Marketing Services – Lytics technology focuses on enhancing marketing through real-time customer data engagement and insights.

Financials

$58 million – The total funding amount raised by Lytics to date.
$35 million – The amount raised by Lytics in a funding round in 2019.
$80 million – The amount raised by Contentstack in Series C funding in 2022.

Participants

Name	Role	Type	Description
Contentstack	Acquiring Company	Company	An Austin-based company helping brands with content storage and digital experience personalization.
Lytics	Target Company	Company	A Portland-based startup offering a customer data platform targeted at retail, media, and CPG verticals.
Voyager Capital LLC	Investor	Company	A Seattle-based venture firm and early investor in Lytics.
Erik Benson	Managing Director, Voyager Capital	Person	An early investor in Lytics emphasizing the importance of first-party customer data.
Neha Sampat	CEO, Contentstack	Person	Founder and CEO of Contentstack, advocating for the merger with Lytics for enhanced digital experiences.
James McDermott	CEO, Lytics / Global Head of Data Products, Contentstack	Person	Co-founder and CEO of Lytics, transitioning to Contentstack as global head of data products post-acquisition.