Constant Contact Strengthens Global Footprint with Moosend Acquisition
Deal News | Jun 06, 2025 | PR Newswire Cision Constant Contact
Constant Contact, a major provider of digital marketing tools, has acquired Moosend, an email marketing and automation platform, from Sitecore, announcing the transaction on June 6, 2025. This acquisition is aimed at bolstering Constant Contact's presence in the European market and enhancing its existing suite of SaaS marketing tools. Moosend's platform, recognized for scalability and robust features, caters to small businesses and marketing teams, enabling personalized messaging and improved customer engagement. CEO of Constant Contact, Frank Vella, emphasized the strategic importance of this acquisition, highlighting its potential to accelerate the company's support for small businesses globally and offer expansive white-label capabilities. Panos Melissaropoulos, Co-founder and General Manager of Moosend, expressed excitement over the merger, reaffirming the commitment to deliver innovative marketing solutions. While the financial terms weren't disclosed, the acquisition underscores Constant Contact's commitment to its global growth strategy and enhanced market access, particularly in EMEA. Moosend is set to continually power Sitecore's Send solution, maintaining its pivotal role in the ecosystem.
Sectors
- Digital Marketing
- Software as a Service (SaaS)
- Information Technology
Geography
- United States – Constant Contact is headquartered in Waltham, Massachusetts, indicating its primary operational and strategic base.
- Greece – Moosend is based in Athens, reflecting its operational scope and influence in the European market.
- Europe – The acquisition aims at strengthening Constant Contact’s market presence in Europe, a strategic growth area for the company.
Industry
- Digital Marketing – The acquisition revolves around digital marketing tools, emphasizing the email marketing and automation capabilities critical for enhancing customer reach and engagement.
- Software as a Service (SaaS) – Both Constant Contact and Moosend operate within the SaaS industry, focusing on providing scalable, cloud-based marketing solutions to SMEs globally.
- Information Technology – This involves the incorporation of digital experiences and technological integration in marketing by companies like Sitecore and Moosend.
Financials
- Not disclosed – The financial terms of the acquisition of Moosend by Constant Contact have not been disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Constant Contact | Acquirer | Company | A leading provider of digital marketing tools for small businesses and nonprofits, focused on expanding its international reach. |
| Moosend | Target Company | Company | An email marketing and automation platform known for its scalability and robust marketing solutions. |
| Sitecore | Vendor | Company | A company providing digital experience solutions, previously owning Moosend before its acquisition by Constant Contact. |
| Frank Vella | CEO of Constant Contact | Person | The executive emphasizing the strategic growth implications of the Moosend acquisition. |
| Panos Melissaropoulos | Co-founder and General Manager of Moosend | Person | He plays a pivotal role in the transition of Moosend under Constant Contact's ownership and expresses commitment to innovation. |