Constant Contact Expands with Moosend Acquisition from Sitecore
Deal News | Jun 06, 2025 | Clearlake Capital
Constant Contact, a leader in digital marketing tools for small businesses, has acquired Moosend, a platform focused on email marketing and automation, from Sitecore. This strategic acquisition aims to enhance Constant Contact's presence in Europe and offers potential for product portfolio investment, benefiting both small businesses and marketing teams aiming for personalized customer experience. Post-transaction, Moosend will continue supporting Sitecore's Send solution, emphasizing the compatibility of both companies' missions and goals. Frank Vella, CEO of Constant Contact, highlights Moosend's significance in their global strategy, particularly in exploiting EMEA markets, while Panos Melissaropoulos, Moosend's GM, underscores a continued commitment to innovation and customer trust. While specific details of the transaction remain undisclosed, this move indicates a major advancement in Constant Contact's efforts to expand their service offerings globally.
Sectors
- Digital Marketing
- Software as a Service (SaaS)
- Technology
Geography
- Global – Constant Contact and Moosend both serve a global market, and the acquisition aims at expanding international presence.
- Europe, the Middle East, and Africa (EMEA) – Moosend's established presence in EMEA is a strategic focus for Constant Contact's expansion plans.
Industry
- Digital Marketing – The article centers around the acquisition of Moosend, a digital marketing service, by Constant Contact, also known for its digital marketing tools.
- Software as a Service (SaaS) – Constant Contact is described as a SaaS platform which supports digital marketing efforts, relevant to both participating companies.
- Technology – Sitecore, one of the participants, operates within the technology industry, developing a digital experience platform.
Financials
- Not Disclosed – Financial terms of the acquisition deal between Constant Contact and Sitecore for Moosend were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Constant Contact | Acquirer | Company | A leader in digital marketing tools for small businesses and nonprofits, focusing on expanding global operations. |
| Moosend | Target | Company | An email marketing and automation platform being acquired to enhance the digital marketing capabilities of Constant Contact. |
| Sitecore | Selling Company | Company | A company providing digital experience solutions, selling Moosend to Constant Contact but continuing a service partnership. |
| Clearlake Capital | Private Equity Firm | Company | The private equity firm associated with Constant Contact, providing strategic guidance and support. |
| Frank Vella | CEO of Constant Contact | People | CEO of Constant Contact, overseeing the strategic acquisition of Moosend. |
| Panos Melissaropoulos | Co-founder and General Manager of Moosend | People | Leading Moosend during the transition, emphasizing a commitment to ongoing customer support and innovation. |