Constant Contact Boosts Capabilities with Moosend Acquisition
Deal News | Jun 11, 2025 | Clearlake Capital
Constant Contact, a prominent provider of digital marketing tools for small businesses and non-profit organizations, has announced the acquisition of Moosend, an email marketing and automation platform, from Sitecore. The acquisition is expected to enhance Constant Contact's portfolio and improve its service offerings in digital marketing. Clearlake Capital, the private equity firm, is involved as the financial facilitator of this transaction. This move is indicative of Constant Contact's strategy to bolster its digital marketing solutions and cater to the growing demands for automated and advanced marketing tools. The financial terms of the acquisition have not been disclosed.
Sectors
- Digital Marketing
- Private Equity
Geography
- United States – Constant Contact is a U.S.-based company and the acquisition of Moosend implies activity and business operations influenced by and influencing the U.S. market.
Industry
- Digital Marketing – The industry focus revolves around enhancing and offering tools and services related to digital marketing. Constant Contact is a provider of digital marketing tools, and Moosend operates within the email marketing segment.
- Private Equity – This sector involves investment and financial facilitation from private equity firms like Clearlake Capital in corporate transactions like acquisitions.
Financials
- Not disclosed – The financial terms of the acquisition of Moosend by Constant Contact have not been publicly disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Constant Contact | Acquirer | Company | A leading provider of digital marketing tools for small businesses and nonprofits. |
| Moosend | Target | Company | An email marketing and automation platform acquired by Constant Contact. |
| Sitecore | Seller | Company | The company that owned Moosend prior to the acquisition by Constant Contact. |
| Clearlake Capital | Financial Facilitator | Company | A private equity firm involved in financial aspects of the acquisition transaction. |