Conquer Revolutionizes Salesforce with Full Circle Insights Acquisition
Deal News | May 22, 2025 | Camden Partners Holdings LLC
Conquer.io, a leading Salesforce-native sales engagement platform and a portfolio company of Camden Partners, has acquired Full Circle Insights. This strategic acquisition creates the first unified, closed-loop sales engagement platform fully integrated within Salesforce. The collaboration aims to provide revenue leaders with comprehensive visibility into the customer journey by combining Full Circle's analytics with Conquer's execution capabilities. According to Greg Moran, CEO of Conquer, this merger is pivotal for go-to-market teams seeking seamless integration of marketing attribution and sales engagement. Conquer, backed by Camden Partners through its Fund VI, seeks to leverage this acquisition to enhance its market position. Camden Partners is known for its investment in growth-stage enterprise software companies, and representatives Todd Sherman and Jason Tagler serve on Conquer's board of directors.
Sectors
- Enterprise Software
- Sales & Marketing Technology
Geography
- United States – Both Conquer and Full Circle Insights, as well as Camden Partners, are based in the U.S., and the acquisition impacts the American market primarily.
Industry
- Enterprise Software – The acquisition involves companies that develop enterprise software solutions, highlighting their role in providing Salesforce-native tools and platforms.
- Sales & Marketing Technology – Both Conquer and Full Circle Insights operate within the sales and marketing tech space, focusing on enhancing sales processes and marketing attribution through technology.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Conquer.io | Buyer | Company | A Salesforce-native sales engagement platform, part of Camden Partners Fund VI. |
| Full Circle Insights | Target | Company | Provides B2B marketing attribution and funnel analytics for Salesforce-powered companies. |
| Camden Partners Holdings LLC | Private Equity Firm | Company | Growth equity firm managing Conquer through its Fund VI. |
| Greg Moran | CEO of Conquer | Person | Chief Executive Officer of Conquer, quoted in the article regarding the acquisition. |
| Todd Sherman | Managing Partner at Camden Partners | Person | Represents Camden Partners on the board of directors of Conquer. |
| Jason Tagler | Managing Partner at Camden Partners | Person | Represents Camden Partners on the board of directors of Conquer. |