Compass in Advanced Talks to Acquire HomeServices

Deal News | Mar 14, 2025 | Aim Group

Compass, a prominent U.S. brokerage and the largest by sales volume, is reportedly in advanced negotiations to acquire HomeServices of America, a major market player. This potential merger, amid a backdrop of declining home sales and industry consolidation, could significantly impact real estate listing practices, particularly relating to private or 'pocket' listings favored by Compass. Such listings, temporarily exclusive to brokerage websites before reaching public portals, challenge existing industry rules. Compass CEO Robert Reffkin advocates for revisiting these rules, facing opposition from Zillow CEO Jeremy Wacksman who supports maintaining them. Compass’s strategy of expansion through acquisitions is exemplified by its recent $444 million purchase of @properties Christie's International Real Estate. The company's aggressive growth has seen its agent base increase significantly, though financial performance remains mixed with a reduced net loss. HomeServices of America, the fourth-largest brokerage, includes Berkshire Hathaway HomeServices with over 50,000 agents and substantial sales volume, highlighting the significant impact this merger could potentially have on the U.S. real estate landscape.

Sectors

  • Real Estate Brokerage
  • Real Estate Technology

Geography

  • United States – The article focuses on U.S.-based companies Compass and HomeServices of America, operating within the American real estate market.

Industry

  • Real Estate Brokerage – The article discusses potential mergers in the real estate brokerage industry, focusing on leading firms Compass and HomeServices of America.
  • Real Estate Technology – Compass's focus on private listings and their impact on digital real estate portals like Zillow suggests a relevance to the real estate technology sector.

Financials

  • $444 million – Purchase price for Compass's acquisition of @properties Christie's International Real Estate.
  • $184 billion – Compass's reported sales volume in 2023.
  • $133 billion – HomeServices of America's reported sales volume in 2023.
  • 50,000 – Number of agents under Berkshire Hathaway HomeServices.
  • $602 million – Compass's net loss in 2022.
  • $154.5 million – Compass's reduced net loss in 2024.

Participants

NameRoleTypeDescription
CompassAcquirerCompanyLeading U.S. real estate brokerage by sales volume, known for aggressive expansion strategies.
HomeServices of AmericaTargetCompanyA top competitor in the U.S. real estate brokerage market, part of Berkshire Hathaway HomeServices.
Berkshire Hathaway HomeServicesSubsidiary of TargetCompanyA subsidiary of HomeServices of America with a significant agent base and global office presence.
Robert ReffkinCEO of CompassPersonAdvocate for changes in real estate listing practices.
Jeremy WacksmanCEO of ZillowPersonProponent of maintaining current real estate listing rules.
National Association of Realtors (NAR)Industry OrganizationOrganizationSets regulations for real estate listing practices, currently under debate.