Color Wow Strengthens Global Reach with L'Oréal Acquisition

Deal News | Jun 30, 2025 | Goodwin

A multidisciplinary team from Goodwin has advised Color Wow, a prominent professional haircare brand, on its agreement to be acquired by French cosmetics giant L'Oréal. Established in 2013 by Gail Federici, Color Wow has grown to become a global innovator in haircare, holding over 130 beauty awards and renowned for solving tough hair problems with products like the XL Bombshell Volumizer and Dream Coat. The acquisition will enhance L'Oréal's Professional products portfolio, showcasing a proven record of success and potential for further global expansion. The transaction is subject to customary closing conditions, including standard regulatory approvals. The advisory team at Goodwin includes experienced professionals who previously managed transactions for the Federici family, indicating a deep familiarity with the brand's background.

Sectors

  • Cosmetics and Personal Care
  • Professional Haircare

Geography

  • United States – Color Wow is headquartered in the U.S., indicating a significant market presence and operational base within the country.
  • United Kingdom – Color Wow has an additional base in the UK, representing its reach in European markets.
  • France – L'Oréal, the acquiring company, is based in France and is a leading multinational player in cosmetics.

Industry

  • Cosmetics and Personal Care – The cosmetics and personal care industry revolves around products intended for beauty and personal hygiene. This industry is relevant as Color Wow is a recognized haircare brand and L'Oréal is a major player in the cosmetic sector.
  • Professional Haircare – Focused on innovative products targeted at hair salons and professionals. Color Wow's offerings, which address specific hair issues and are distributed in salons and e-commerce platforms, align with this sector.

Financials

    Participants

    NameRoleTypeDescription
    Color WowTargetCompanyA fast-growing and innovative professional haircare brand known for products that address a range of hair issues.
    L'OréalBuyerCompanyA leading French cosmetics firm seeking to expand its professional haircare portfolio through strategic acquisitions.
    GoodwinLegal AdvisorCompanyAn advisory firm providing legal expertise for the transaction, with past experience dealing with the Federici family's business interests.