Coches.com appoints Carlos Blanco as CEO to Lead Innovation in Auto Marketplace
Portfolio - People | Jan 24, 2025 | Aim Group

Coches.com, a Spain-based online auto marketplace and subsidiary of Santander Group, has announced the appointment of Carlos Blanco as its new CEO. Blanco transitions into this leadership role with a wealth of experience, having previously served as COO at Santander Consumer Mobility Services. In his previous position, Blanco was instrumental in driving projects like the car subscription service Wabi. With a career that also includes roles as GM at Wible Spain and CMO at Free2Move, Blanco brings a strong background in mobility solutions and leadership in the automotive sector. Blanco expressed enthusiasm in a press release about leading Coches.com towards innovative automotive solutions that address the evolving needs in the industry. He emphasized the importance of creativity, innovation, and technology in meeting the challenges faced by manufacturers, dealers, and consumers alike. The appointment underscores a strategic direction for Coches.com as it seeks to adapt and thrive amid unprecedented challenges within the automotive industry.
Sectors
- Automotive
- Technology
Geography
- Spain – Coches.com and its new CEO are based in Spain, indicating the geographic focus of the company’s operations and influence.
Industry
- Automotive – The sector involves companies and activities related to the manufacturing, distribution, marketing, and selling of motor vehicles. Coches.com operates within this industry as an online auto marketplace.
- Technology – This sector covers companies providing solutions, services, and software focused on innovation in various industries. Coches.com's focus on digital marketplace solutions and mobility technology innovations places it within this category.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Coches.com | Target Company | Company | An online auto marketplace and a subsidiary of Santander Group, focusing on innovative mobility solutions. |
Santander Group | Parent Company | Company | A Spanish multinational financial services company that owns Coches.com. |
Carlos Blanco | New CEO | Person | A seasoned executive in the automotive sector with experience in mobility solutions, previously the COO at Santander Consumer Mobility Services. |