Cobo Acquires Felera to Boost Supply Chain Tracking Services

Deal News | Mar 07, 2025 | Legal Community Italy

Cobo Acquires Felera to Boost Supply Chain Tracking Services

Cobo, a company specializing in integrated solutions and systems for the off-highway vehicle market, has acquired the innovative startup Feelera. Feelera is active in the sector of supply chain tracking services and owns a platform dedicated to these services. This acquisition will enable Cobo to integrate Feelera's tracking and analysis services into its offerings, potentially creating significant synergies with its existing technologies. Pirola Pennuto Zei & associati advised Cobo on this acquisition, with a team led by partner Federico Venturi, along with associate partner Simone Stefani and associate Valentina Tononi handling legal, fiscal, and structuring aspects. Andersen Italia supported the sellers with legal and fiscal due diligence and negotiation of the sale and various ancillary contracts, led by Andrea Ferrandi with partners Nicole Frigo and Stefania Zanotti, and senior associate Kenneth Poruthotage.

Sectors

  • Automotive Technology
  • Supply Chain Management
  • Legal and Advisory Services

Geography

  • Italy – Both Cobo and Feelera, along with the legal firms involved, operate in Italy, making it the central geographical focus of the article.

Industry

  • Automotive Technology – Cobo specializes in integrated systems for off-highway vehicles, an important segment within automotive technology.
  • Supply Chain Management – Feelera operates in the supply chain tracking services sector, a crucial area in supply chain management.
  • Legal and Advisory Services – Pirola and Andersen provided legal and advisory services during the acquisition process.

Financials

    Participants

    NameRoleTypeDescription
    CoboBidding CompanyCompanyA company specializing in solutions for the off-highway vehicle market.
    FeeleraTarget CompanyCompanyAn innovative startup specializing in supply chain tracking services.
    Pirola Pennuto Zei & associatiLegal Advisor for CoboCompanyA legal firm that provided advisory services to Cobo during the acquisition.
    Andersen ItaliaLegal Advisor for SellersCompanyA legal firm that assisted the sellers of Feelera with due diligence and contract negotiations.