CoAdvantage and PrimePay Announce Merger
Deal News | Mar 05, 2025 | Aquiline Capital Partners

In a notable development, CoAdvantage and PrimePay have announced a merger, creating a comprehensive human capital management (HCM) platform aimed at enhancing support for small and mid-sized businesses. This merger is poised to revolutionize the services offered, allowing the new entity to deliver an extensive suite of solutions tailored to the needs of businesses throughout their lifecycle. Aquiline Capital Partners plays a crucial role in this merger as the facilitating private equity firm. The combined resources and innovative capabilities of CoAdvantage and PrimePay position the newly formed entity to set new standards in the HCM tech industry.
Sectors
- Human Capital Management (HCM)
- Technology
- Private Equity
Geography
- United States – The companies involved, CoAdvantage and PrimePay, operate within the U.S., indicating this geography is relevant.
Industry
- Human Capital Management (HCM) – The article discusses a merger between two HCM companies, CoAdvantage and PrimePay, indicating its relevance to this industry.
- Technology – Both CoAdvantage and PrimePay are described as tech innovators, suggesting their operations are significant within the technology sector.
- Private Equity – Aquiline Capital Partners, a PE firm, facilitated the merger, making this industry relevant to the article.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
CoAdvantage | Merging Company | Company | A human capital management technology company involved in the merger. |
PrimePay | Merging Company | Company | Another human capital management technology company, combining with CoAdvantage. |
Aquiline Capital Partners | Facilitating Private Equity Firm | Company | The private equity firm playing a critical role in the merger process. |