CMO Group Acquired by Lords Builders Merchants in Strategic Prepack Deal
Deal News | Jun 11, 2025 | Home of Direct Commerce
Plymouth-based CMO Group, known for operating several online brands catering to both DIY enthusiasts and professional tradespeople, has been acquired by Lords Builders Merchants in a prepack deal. The transaction involves the trade and assets of CMO Group, specifically focusing on its construction materials, plumbing, and heating trading operations. However, its tiles brand is notably excluded from this deal, having been sold separately. Facing a challenging market environment, CMO had experienced a significant downturn, resulting in a workforce reduction and additional bank loans. Dean Murray, CEO of CMO Group, expressed optimism about the acquisition, noting the alignment between CMO's digital-first approach and Lords Builders Merchants' shared vision for future growth.
Sectors
- Construction and Building Materials
- E-commerce
Geography
- United Kingdom – CMO Group is based in Plymouth, UK, and Lords Builders Merchants is likely a UK-based company as it acquired a UK entity.
Industry
- Construction and Building Materials – The article involves the acquisition of CMO Group, which specializes in construction materials and related products.
- E-commerce – CMO Group operates online brands for DIY and professional tradespeople, indicating a significant component of e-commerce.
Financials
- Not Disclosed – The financial terms of the acquisition deal were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| CMO Group | Target Company | Company | An online retailer of DIY and professional trade materials. |
| Lords Builders Merchants | Bidding Company | Company | The acquirer in the prepack deal involving CMO Group's assets. |
| Dean Murray | CEO of CMO Group | Person | Chief Executive Officer of CMO Group, leading the company through its acquisition. |