Cloud Orca Acquired by Cooper Parry, Boosting Digital Transformation Expertise
Deal News | Mar 18, 2025 | Globenewswire
Cooper Parry has expanded its digital transformation capabilities by acquiring Cloud Orca, a UK-based Salesforce Summit Partner known for its expertise in CRM, marketing automation, and revenue management. Established by two entrepreneurs with backgrounds in sales and military service, Cloud Orca has completed over 400 Salesforce projects and holds 25 Salesforce certifications. The acquisition, facilitated by FE International through a competitive sale process, allows Cooper Parry to strengthen its position in CRM-driven business solutions. CEO Ade Cheatham highlighted the strategic fit and growth potential of the acquisition as part of Cooper Parry's vision to become the next-gen accountancy firm. Cloud Orca's leadership, including CEO Ed Rowland and COO Tony Di Carlo, will remain intact to preserve operational autonomy and client service excellence. The acquisition positions Cooper Parry to leverage Salesforce's leading market share in CRM software, introduce new partnerships, and continue its commitment to sustainability and innovation.
Sectors
- Technology
- Accountancy & Business Advisory
- Mergers & Acquisitions (M&A)
Geography
- United Kingdom – Both Cloud Orca and Cooper Parry are UK-based firms, making this market highly relevant.
- United States – FE International, a key facilitator in this deal, operates from New York, indicating a cross-border element.
Industry
- Technology – The acquisition involved Cloud Orca, a leading Salesforce consultancy specializing in CRM and digital transformation solutions.
- Accountancy & Business Advisory – Cooper Parry operates in the accountancy and business advisory sector, enhancing its offerings with this acquisition.
- Mergers & Acquisitions (M&A) – FE International facilitated the acquisition, emphasizing its role in the M&A space for technology businesses.
Financials
- Not Disclosed – The financial terms of the acquisition between Cloud Orca and Cooper Parry were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cloud Orca | Target Company | Company | A UK-based Salesforce Summit Partner specializing in CRM and digital transformation solutions. |
| Cooper Parry | Bidding Company | Company | A next-gen accountancy and business advisory firm enhancing its CRM-driven business solutions. |
| FE International | Corporate Finance | Company | A global M&A advisor specializing in technology businesses, orchestrating the acquisition deal. |
| Ade Cheatham | CEO of Cooper Parry | Person | CEO of Cooper Parry, leading the strategic direction of the company. |
| Ed Rowland | CEO of Cloud Orca | Person | CEO of Cloud Orca, focusing on maintaining the company's operational autonomy post-acquisition. |
| Tony Di Carlo | COO of Cloud Orca | Person | COO of Cloud Orca, ensuring continuity of service excellence post-acquisition. |
| Jake Olivieri | Partner at FE International | Person | Partner at FE International, involved in the sale process of Cloud Orca. |