CleverTap Acquires rehook.ai to Enhance AI-Driven Campaigns
Deal News | Apr 16, 2025 | PR Newswire Cision CleverTap
CleverTap, an all-in-one platform specializing in customer engagement, has announced its acquisition of rehook.ai, a Y Combinator-backed startup providing automated promotion solutions. This acquisition aims to enhance CleverTap's comprehensive customer engagement suite by integrating rehook.ai's innovative promotions engine, enabling brands to manage campaigns more efficiently. By incorporating rehook.ai's real-time advertising data, CleverTap customers can trigger timely offers, thus improving conversion rates and user retention. Anand Jain, Co-founder and Chief Product Officer at CleverTap, expressed excitement about the merger, highlighting the expanded ecosystem for targeted customer engagement across sectors such as gaming, retail, and financial services. Similarly, rehook.ai’s CEO Akhil Suhag emphasized the partnership's potential to set new standards in AI-driven personalized marketing. This strategic move reflects CleverTap's ongoing efforts to develop a complete customer engagement ecosystem that merges data, insights, and promotions into a powerful package.
Sectors
- Technology
- Marketing and Advertising
Geography
- United States – CleverTap is headquartered in San Francisco, which plays a central role in the acquisition.
- India – CleverTap has significant operations in Mumbai, emphasizing the relevance of this geography in the acquisition.
Industry
- Technology – The article discusses a technology-based acquisition aimed at improving AI-driven customer engagement through analytical and promotional capabilities.
- Marketing and Advertising – The acquisition focuses on enhancing marketing strategies through automated promotions, affecting industries such as retail, gaming, and financial services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| CleverTap | Bidding Company/Buyer | Company | An all-in-one customer engagement platform with a global presence, headquartered in San Francisco. |
| rehook.ai | Target Company | Company | A Y Combinator-backed startup offering automated promotion solutions for customer engagement. |
| Anand Jain | Chief Product Officer | Person | Co-founder and Chief Product Officer of CleverTap, instrumental in the company's strategic acquisition. |
| Akhil Suhag | CEO | Person | CEO and co-founder of rehook.ai, involved in the strategic alignment with CleverTap. |