ClariMed Expands with We Are Human Acquisition

Deal News | Aug 12, 2025 | PR Newswire Cision ClariMed Inc.

ClariMed Inc., a prominent player in human-centered medical device development and regulatory services, has acquired We Are Human, a consultancy firm specializing in user-focused design and research in MedTech innovation. The acquisition integrates We Are Human's expert team and Atlanta-based usability lab into ClariMed's network, thereby enhancing ClariMed's geographical reach into the Southeast region. Annmarie Nicolson, the founder of We Are Human, joins ClariMed as a Principal, bringing extensive experience in UX research for MedTech to the leadership team. The strategic acquisition reinforces ClariMed’s mission to make medical technology safer and more intuitive while expanding its specialized capabilities in user experience research and regulatory compliance. We Are Human, distinguished by its ISO 13485 certification and expertise in medical device standards, strengthens ClariMed's position in the US and UK markets. ClariMed aims to offer better services to its global clients and effectively utilize diverse talent pools and study populations in user research and usability testing, aligning with its growth strategy focused on human-centered solutions for medical device development.

Sectors

  • Medical Device Development
  • Human-Centered Design

Geography

  • United States – ClariMed is expanding its footprint into the Southeast United States, particularly Atlanta, through the acquisition of We Are Human's facility.
  • United Kingdom – We Are Human operates in both the UK and US, and ClariMed has offices in Cambridge and Leeds, UK, making these geographies relevant to the article.

Industry

  • Medical Device Development – The article focuses on ClariMed Inc., a company that specializes in the development and regulatory practices of medical products, highlighting their industry classification in medical device development.
  • Human-Centered Design – Both ClariMed and We Are Human focus on human-centered design and UX research, which is crucial in the context of the article.

Financials

    Participants

    NameRoleTypeDescription
    ClariMed Inc.Acquiring CompanyCompanyA global leader in human-centered medical device development and regulatory services.
    We Are HumanTarget CompanyCompanyA UK and US-based consultancy specializing in user-focused design and research in MedTech innovation.
    Annmarie NicolsonFounder of We Are Human, Principal at ClariMedPersonFounder of We Are Human, appointed as Principal at ClariMed following the acquisition.
    Kelley KendleCEO of ClariMedPersonCEO of ClariMed, commenting on the alignment of values and strategic importance of the acquisition.