ClariMed Acquires We Are Human, Expanding Southeast U.S. Presence

Deal News | Aug 12, 2025 | PR Newswire Cision ClariMed Inc.

ClariMed Inc., a leader in human-centered medical device development and regulatory approval, has announced its strategic acquisition of We Are Human, a U.K. and U.S.-based consulting firm focused on user-centered design and research in MedTech innovations. This acquisition not only expands ClariMed’s geographic footprint in the southeastern U.S. through We Are Human’s state-of-the-art Atlanta facility but also strengthens its mission to develop innovative, people-oriented medical technologies. Annmarie Nicolson, founder of We Are Human, joins ClariMed as a Principal, bringing substantial expertise in early formative research, contextual investigation, and UX research in MedTech innovations. ClariMed's CEO, Kelley Kendle, highlighted the acquisition as a synergy of skills and values, emphasizing their commitment to improving patient safety and usability in medical devices. With this deal, ClariMed will utilize We Are Human’s expertise in ISO 13485 certification and experience with IEC-62366 and FDA guidelines, enhancing its offerings in user experience research, regulatory compliance, and design validation. The acquisition is part of ClariMed’s growth strategy to offer comprehensive, human-centered solutions and to support MedTech manufacturers in accelerating market entry while enhancing safety and user-friendliness.

Sectors

  • Medical Devices
  • Consulting Services

Geography

  • United States – ClariMed is expanding its operations in the southeastern U.S., particularly with a new presence in Atlanta, Georgia.
  • United Kingdom – We Are Human is partly based in the U.K., adding to ClariMed's international presence.

Industry

  • Medical Devices – The article discusses the strategic acquisition by ClariMed, a company focused on medical device development and regulatory compliance, highlighting its expansion capabilities.
  • Consulting Services – We Are Human, a consulting firm specializing in user-centered design and research, plays a crucial role in the acquisition, focusing on usability and user experience.

Financials

    Participants

    NameRoleTypeDescription
    ClariMed Inc.Acquiring CompanyCompanyA company focused on human-centered medical device development and regulatory processes, expanding its geographic and operational footprint.
    We Are HumanTarget CompanyCompanyA consulting firm specializing in user-centered design and research in the medical technology sector.
    Annmarie NicolsonPrincipal at ClariMedPersonFounder of We Are Human, now joining ClariMed as a Principal, contributing her expertise in formative research and UX for MedTech.
    Kelley KendleCEO of ClariMedPersonCEO responsible for strategic decisions and expansion such as the acquisition of We Are Human.