citizenM Acquisition to Enhance Marriott's Expansive Global Portfolio

Marriott International is set to acquire the citizenM brand, a move that will enhance its global expansion of select-service and lifestyle lodging offerings. The acquisition includes citizenM's intellectual property and its portfolio of 36 existing hotels across the US, Europe, and Asia Pacific, along with three additional hotels under construction. This acquisition aligns with Marriott's strategy to broaden its portfolio, offering more options for guests and Bonvoy members worldwide. citizenM has carved out a niche by catering to tech-savvy, value-conscious travelers with its efficient use of space and focus on art and design. Upon closing, the acquisition will subject citizenM's hotels to new long-term franchise agreements with Marriott, pending customary closing conditions.