Cision Sells HARO to Featured.com
Deal News | Apr 15, 2025 | PR Newswire Cision Cision
Cision, a global leader in media intelligence and communication solutions, announced the sale of its Help A Reporter Out (HARO) platform to Featured.com. Originally launched in 2008 and acquired by Cision during its merger with Vocus in 2014, HARO provides a service that connects journalists with relevant sources. This divestment signifies Cision's strategic shift towards enhancing its core product offerings, including CisionOne, Brandwatch, and PR Newswire. The decision was made following a rebranding of HARO to Connectively in 2024, which Cision later decided to discontinue. Featured.com is seen as a suitable partner to continue HARO’s mission. This move allows Cision to concentrate resources and innovation efforts on its key technology platforms that deliver integrated and powerful communication solutions.
Sectors
- Media and Communication
- Technology
Geography
- United States – Cision is headquartered in Chicago, making the United States a relevant geography for this transaction.
Industry
- Media and Communication – This article pertains to the sale of a communication and information platform, which is part of the media and communication industry.
- Technology – The focus on technology platforms by Cision as part of its strategy highlights the relevance of the technology sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cision | Selling Company | Company | A global leader in media intelligence and communication solutions. |
| Featured.com | Bidding Company | Company | Acquirer of the Help A Reporter Out platform from Cision. |
| Jim Daxner | Chief Product Officer and Head of Strategy | Person | Responsible for Cision's strategic product oversight, he commented on the strategic direction following the HARO sale. |