Cirtuo: AI-driven category management firm acquired by Coupa
Deal News | May 29, 2025 | CEE Legal Matters
Ilej & Partners, in cooperation with Karanovic & Partners, has provided legal advisory to Cirtuo, a Croatia-based AI-powered category management software company, on its sale to Coupa, a leader in business spend management solutions. The Wolf Theiss team, along with Kirkland & Ellis, provided legal counsel to Coupa. This transaction represents a significant move for Coupa in enhancing its portfolio of technology-driven solutions. The sale involved senior legal practitioners from both advising firms, highlighting the strategic importance and complexity of the transaction in the tech space.
Sectors
- Software
- Business Spend Management
Geography
- Croatia – Cirtuo is based in Croatia, and their acquisition involves entities operating within and from this region.
Industry
- Software – Cirtuo operates within the software industry, particularly focused on AI-powered category management solutions.
- Business Spend Management – Coupa specializes in business spend management solutions, highlighting its strategic acquisition of Cirtuo to enhance its service offerings.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cirtuo | Target Company | Company | A Croatia-based company specializing in AI-powered category management software solutions. |
| Coupa | Bidding Company | Company | A company providing business spend management solutions and the acquirer of Cirtuo. |
| Ilej & Partners | Legal Advisor | Company | Provided legal counsel to Cirtuo during the acquisition process. |
| Karanovic & Partners | Legal Advisor | Company | Cooperated with Ilej & Partners to advise Cirtuo. |
| Wolf Theiss | Legal Advisor | Company | Provided legal counsel to Coupa in the acquisition deal. |
| Kirkland & Ellis | Legal Advisor | Company | Collaborated with Wolf Theiss in advising Coupa. |
| Goran Ilej | Senior Partner | Person | Part of the Ilej & Partners team advising Cirtuo. |
| Antun Skansi | Senior Associate | Person | Part of the Ilej & Partners team advising Cirtuo. |
| Luka Tadic-Colic | Partner | Person | Part of the Wolf Theiss team advising Coupa. |
| Ira Peric-Ostojic | Counsel | Person | Part of the Wolf Theiss team advising Coupa. |
| Dominik Zugaj | Senior Associate | Person | Part of the Wolf Theiss team advising Coupa. |
| Marija Lalin | Senior Associate | Person | Part of the Wolf Theiss team advising Coupa. |
| Martina Zelic | Senior Associate | Person | Part of the Wolf Theiss team advising Coupa. |