Circana Completes Acquisition of NCSolutions
Deal News | Jun 03, 2025 | Vestar Capital
Circana has successfully completed its acquisition of NCSolutions (NCS), backed by Vestar Capital. This acquisition marks a significant expansion for Circana in the data analytics and consumer insights sector. NCSolutions, a prominent provider of advertising effectiveness solutions, will enhance Circana's offerings by providing advanced capabilities in analyzing consumer purchasing activity. With the support of Vestar Capital, Circana aims to leverage NCS's technology and expertise to strengthen its market position and deliver comprehensive insights to its clients. This acquisition emphasizes the continuing trend of consolidation in the analytics industry as firms seek to broaden their service offerings and drive customer value.
Sectors
- Data Analytics
- Private Equity
Geography
- United States – The companies involved, Circana and NCSolutions, are likely based in the United States, a key market for data analytics and advertising solutions.
Industry
- Data Analytics – Circana and NCSolutions operate in the data analytics industry, providing insights and solutions related to consumer behavior and advertising effectiveness.
- Private Equity – Vestar Capital's involvement as a backer of Circana highlights the role of private equity in facilitating mergers and acquisitions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Circana | Acquirer | Company | An analytics company that has acquired NCSolutions to enhance its capabilities in consumer insights. |
| NCSolutions | Target Company | Company | A provider of solutions for advertising effectiveness that was acquired by Circana. |
| Vestar Capital | Private Equity Backer | Company | A private equity firm supporting Circana in its acquisition endeavors. |