Chartbeat Boosts Media Operations With FatTail Acquisition
Deal News | Mar 10, 2025 | PR Newswire Cision Cuadrilla Capital
Chartbeat, a prominent media operations software platform backed by Cuadrilla Capital, has acquired FatTail, a software platform specializing in managing advertising revenue. The acquisition is set to enhance Chartbeat's end-to-end media operations by integrating FatTail's leading direct advertising solutions. This will broaden Chartbeat's capabilities in linking content publishing with advertising sales across diverse media channels. This acquisition, Chartbeat's third, is aimed at empowering media organizations to optimize content control, advertising environments, and user experience, as articulated by Cuadrilla's co-founders, Jonah Sulak and Vikram Abraham. Legal advisory was provided by Massumi + Consoli LLP for Chartbeat and Cuadrilla, with Atlas Technology Group and Sheppard Mullin serving as FatTail's advisors.
Sectors
- Media and Entertainment
- Software and Technology
Geography
- United States – Both Chartbeat and Cuadrilla Capital, as well as FatTail, operate in the United States, making this region pivotal to the transaction.
Industry
- Media and Entertainment – The acquisition involves media operations and advertising software, key segments of the Media and Entertainment industry.
- Software and Technology – The transaction pertains to software platforms developed and utilized by both Chartbeat and FatTail, aligning with the Software and Technology industry.
Financials
- Not Disclosed – The terms of the transaction including the financial details were not disclosed in the article.
- 500 million USD – Cuadrilla Capital manages over 500 million dollars in assets.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Chartbeat | Acquirer | Company | A leading media operations software platform, known for audience engagement and integrated media solutions. |
| FatTail | Target Company | Company | A global advertising technology company providing software to maximize advertising revenue automation. |
| Cuadrilla Capital | Private Equity Backer | Company | An investment firm focused on enterprise software companies, backing Chartbeat's strategic initiatives. |
| Massumi + Consoli LLP | Legal Advisor (Chartbeat and Cuadrilla) | Company | Provided legal advisory services for the transaction. |
| Atlas Technology Group | Financial Advisor (FatTail) | Company | Offered financial advisory services to FatTail during the acquisition. |
| Sheppard Mullin | Legal Advisor (FatTail) | Company | Provided legal services for FatTail. |