Chartbeat Acquires FatTail to Boost Media Innovation
Deal News | Mar 10, 2025 | PR Newswire Cision Cuadrilla Capital
Chartbeat, a media operations software platform supported by Cuadrilla Capital, has acquired FatTail, a software platform for ad revenue management. Chartbeat, known for its audience engagement platform and services such as Adpoint and Tubular Labs, aims to enhance its end-to-end media operations platform with this acquisition. FatTail brings to the table a robust direct advertising solution that includes features like ad inventory forecasting and financial reporting, designed to automate and optimize ad revenue for publishers. This move aligns with Chartbeat's mission to be the central platform connecting editorial and sales operations across media companies. Cuadrilla Capital, an enterprise software investment firm, sees this acquisition as a chance to empower media enterprises to better control their advertising environments and content distribution. Legal advisor Massumi + Consoli LLP and financial advisor Atlas Technology Group assisted with the acquisition.
Sectors
- Media and Advertising Technology
- Enterprise Software
Geography
- United States – Both Cuadrilla Capital and Chartbeat are based in the United States, with Cuadrilla's headquarters in Santa Barbara, California.
Industry
- Media and Advertising Technology – The acquisition involves companies that provide software solutions for media operations and advertising revenue management.
- Enterprise Software – Chartbeat and FatTail offer enterprise-level solutions to media companies, optimizing their operational infrastructure and revenue streams.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Chartbeat | Acquirer | Company | A platform specializing in media audience engagement and operations software. |
| FatTail | Target | Company | A company providing software solutions for ad revenue management. |
| Cuadrilla Capital | Investor | Company | An investment firm focused on enterprise software and SaaS companies. |
| Massumi + Consoli LLP | Legal Advisor | Company | Legal advisors for Chartbeat and Cuadrilla in the acquisition. |
| Atlas Technology Group | Financial Advisor | Company | Provided financial advisory services for the acquisition. |
| Sheppard Mullin | Legal Advisor | Company | Legal advisor for FatTail. |