Chartbeat Acquires FatTail to Bolster Media Operations

Deal News | Mar 10, 2025 | PR Newswire Cision Cuadrilla Capital

Chartbeat, a media operations software platform supported by Cuadrilla Capital, has acquired FatTail, an advertising revenue management platform, although the financial terms of the transaction were not disclosed. Based in Santa Barbara, California, and New York, Chartbeat seeks to enhance its media operations platform by incorporating FatTail's advertising management capabilities. The acquisition complements Chartbeat's existing offerings and reinforces its commitment to support media organizations in integrating analytics with advertising and subscription sales to drive engagement and revenue growth. The move aligns with Cuadrilla Capital's strategy to empower media enterprises through ownership and management of content and distribution. Legal and financial advisory for the deal was provided by Massumi + Consoli LLP, Atlas Technology Group, and Sheppard Mullin.

Sectors

  • Media & Advertising Technology
  • Private Equity
  • Enterprise Software

Geography

  • United States – Both Chartbeat and Cuadrilla Capital, the involved companies, are based in the United States, and the transaction took place there.

Industry

  • Media & Advertising Technology – The article discusses the acquisition involving companies that develop and provide technology solutions for media operations and advertising.
  • Private Equity – Cuadrilla Capital, a private equity firm, is highlighted as a backer of Chartbeat in the acquisition of FatTail.
  • Enterprise Software – Both Chartbeat and FatTail provide software platforms catering to enterprise clients in media and advertising.

Financials

    Participants

    NameRoleTypeDescription
    ChartbeatAcquirerCompanyA leading media operations platform providing content analytics and advertising solutions.
    FatTailTargetCompanyAn advertising revenue management software platform for digital publishers.
    Cuadrilla CapitalInvestorCompanyAn enterprise software investment firm backing Chartbeat, with over $500 million in assets under management.
    Massumi + Consoli LLPLegal AdvisorCompanyLegal advisors to Chartbeat and Cuadrilla Capital.
    Atlas Technology GroupFinancial AdvisorCompanyFinancial advisors involved in the transaction for FatTail.
    Sheppard MullinLegal AdvisorCompanyLegal advisors to FatTail.
    John SaroffCEOPersonCEO of Chartbeat, leading the company’s strategic initiatives.
    Doug HuntingtonCEOPersonCEO of FatTail, overseeing its integration with Chartbeat.
    Jonah SulakCo-Founder and Managing PartnerPersonCo-Founder and Managing Partner at Cuadrilla Capital.
    Vikram AbrahamCo-Founder and Managing PartnerPersonCo-Founder and Managing Partner at Cuadrilla Capital.
    Michael RichardsMedia ContactPersonMedia contact at Cuadrilla Capital.
    Sam CannonInvestor ContactPersonInvestor contact at Pacenote Capital.
    Jill NicholsonContactPersonContact person for Chartbeat.