Charlotte Baldwin Joins Burberry as CIO

Portfolio - People | Jan 31, 2025 | Business Cloud

Burberry, the esteemed British luxury clothing brand, has announced the appointment of Charlotte Baldwin as its new Chief Information Officer (CIO). Baldwin will transition from her current role as the Global Chief Digital and Information Officer at Costa Coffee to spearhead Burberry’s global technology team starting at the end of March 2025. With a robust background in technology leadership, Baldwin brings a wealth of experience from previous stints at Bupa Insurance, Freshfields Bruckhaus Deringer, Pearson, and Thomson Reuters. Burberry's CEO, Joshua Schulman, expressed confidence in Baldwin’s ability to drive significant technological advancements and digital transformation within the company, which is integral to Burberry's forward-looking strategic goals.

Sectors

Luxury Goods
Technology
Retail

Geography

United Kingdom – Both Burberry and Costa Coffee are based in the UK, and the appointment impacts the UK-based operations of Burberry.

Industry

Luxury Goods – The primary industry in which Burberry operates, focusing on the sale of high-end clothing and accessories.
Technology – Charlotte Baldwin's appointment emphasizes the critical role of technology in advancing Burberry’s strategic initiatives.
Retail – Both Burberry and Costa Coffee are significant players in the retail industry, with Burberry in luxury retail and Costa in the coffee retail market.

Financials

Participants

Name	Role	Type	Description
Burberry	Employer	Company	A leading British luxury fashion house known for its iconic trench coats and other high-end apparel and accessories.
Charlotte Baldwin	Incoming CIO	Person	Currently the global chief digital and information officer at Costa Coffee, set to become Burberry's CIO.
Costa Coffee	Former Employer	Company	A multinational coffeehouse company headquartered in the UK, known for its coffee and pastries.
Joshua Schulman	CEO	Person	CEO of Burberry, providing leadership and strategic direction.