Centric Software Acquires AI-Powered PXM Solution, Contentserv
Deal News | Feb 25, 2025 | Globenewswire
Dassault Systèmes, through its subsidiary Centric Software, has announced the acquisition of Contentserv, a notable provider of Product Information Management (PIM) and Product Experience Management (PXM) solutions, at an enterprise value of €220 million. Contentserv, established in Germany in 2000, is praised for its AI-driven solutions which aid companies in optimizing product content across various digital channels, significantly enhancing consumer experiences and reducing time to market. The acquisition sees Centric Software expanding its suite of innovative enterprise solutions aimed at transforming digital operations across industries such as fashion, consumer electronics, and luxury goods. Contentserv complements these goals, offering cloud-based platforms that have already provided measurable ROI improvements for its users, such as faster catalog creation and more accurate product information delivery across increasing sales channels. Chris Groves, CEO of Centric Software, emphasized the strategic synergy between both companies, noting that the integration will allow brands and retailers to create enriched, market-ready product experiences that boost engagement and conversions. The transaction is expected to finalize within the upcoming weeks, pending regulatory approvals.
Sectors
- Software and Technology
- Consumer Goods
Geography
- Germany – Contentserv was founded in Germany, making it a key geography in the acquisition.
- France – Dassault Systèmes, the parent company of Centric Software, is headquartered in France.
- Global – Both companies have a worldwide presence, with Contentserv serving 1,600 customers in 90 countries.
Industry
- Software and Technology – The acquisition involves companies in the software industry, focusing on product lifecycle management and product information management.
- Consumer Goods – Contentserv provides solutions for consumer goods companies to optimize product content across digital sales channels, impacting this sector significantly.
Financials
- 220 million – Enterprise value of the acquisition of Contentserv by Centric Software.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Dassault Systèmes | Parent Company | Company | A French company that provides software solutions to improve various aspects of life and industries through its 3DEXPERIENCE platform. |
| Centric Software | Acquirer | Company | A subsidiary of Dassault Systèmes, providing enterprise solutions for product lifecycle management. |
| Contentserv | Target Company | Company | A German company offering AI-driven PIM and PXM solutions to enhance product experiences. |