Celsius Acquires Big Beverages for $75M Cash Deal
Deal News | Nov 08, 2024 | EIN
Holland & Knight has successfully advised Celsius Holdings Inc. in its acquisition of Big Beverages Contract Manufacturing LLC for $75 million in an all-cash transaction. The deal includes a large, modern manufacturing and warehouse facility in Charlotte, North Carolina which is set to enhance Celsius's production capabilities and supply chain control. This strategic acquisition will allow for quicker innovation cycles and greater production flexibility for the energy drink company, whose flagship product is the CELSIUS energy drink. The facility will continue to focus primarily on manufacturing Celsius products. This move represents a significant upgrade in Celsius's operational capabilities. Holland & Knight, a law firm recently recognized for its Private Equity prowess, led this transaction with a team of partners and associates who provided crucial legal expertise. This acquisition amplifies the growing footprint of Celsius in the competitive energy beverage market, leveraging the capabilities of a trusted co-packer to fortify its manufacturing processes.
Sectors
- Consumer Packaged Goods
- Manufacturing
- Legal Services
Geography
- United States – Celsius Holdings is based in Florida, and Big Beverages is located in North Carolina, making the transaction entirely within the United States.
Industry
- Consumer Packaged Goods – The primary industry of Celsius Holdings, involved in the production and distribution of energy drinks, a subset of consumer goods.
- Manufacturing – Relates to the acquisition of Big Beverages' manufacturing facility, emphasizing production and supply chain control.
- Legal Services – Holland & Knight, the law firm involved, specializes in private equity and M&A legal services.
Financials
- $75 million – The purchase price for the acquisition of Big Beverages by Celsius Holdings.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Celsius Holdings Inc. | Acquirer | Company | A global consumer packaged goods company known for its CELSIUS energy drink. |
| Big Beverages Contract Manufacturing LLC | Target | Company | A manufacturing and warehouse facility that was acquired by Celsius Holdings. |
| Holland & Knight | Legal Advisor | Company | A law firm providing legal advice for the acquisition, recognized for its expertise in M&A and private equity. |
| Alvin Johnson | Lead Partner | Person | Partner at Holland & Knight leading the legal representation for Celsius. |