Celsius Acquires Alani Nu for $1.8B to Tackle Energy Drink Market
Deal News | Apr 02, 2025 | EIN
Celsius Holdings, Inc., a key player in the functional beverage sector, has completed its acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion, comprised of $150 million in tax assets, and a net purchase price of $1.65 billion through cash and stock. This strategic move unites two prominent brands aiming to boost their standing in the rapidly growing market for zero-sugar, health-focused energy drinks. Alani Nu's notable appeal among Gen Z and millennials, especially females, positions Celsius to advance in the better-for-you beverage arena. The merger leverages Alani Nu's 78% retail sales growth reported year-on-year and its robust brand appeal to expand Celsius's market reach. Furthermore, Celsius's expansion into the international arena continues with its partnership with Suntory Beverage & Food Benelux to launch products in Belgium and Luxembourg. With the global energy drink market projected to grow at a 10% CAGR from 2024 to 2029, this acquisition is set to fortify Celsius’s competitive edge.
Sectors
- Beverage Industry
- Mergers and Acquisitions
Geography
- USA – Celsius and Alani Nu are both US-based companies, and the acquisition is a notable transaction within the United States.
- Benelux Region – Celsius is expanding its footprint into the Benelux region, specifically targeting Belgium and Luxembourg for its international growth strategy.
Industry
- Beverage Industry – The beverage industry is relevant as the article focuses on companies involved in functional, health-oriented beverages.
- Mergers and Acquisitions – This industry classification is relevant due to the acquisition of Alani Nu by Celsius Holdings, marking a significant transaction in the sector.
Financials
- $1.8 billion – Total acquisition value of Alani Nutrition LLC by Celsius Holdings, Inc. including $150 million in tax assets.
- $1.65 billion – Net purchase price of Alani Nutrition LLC by Celsius Holdings, structured in cash and stock.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Celsius Holdings, Inc. | Bidding Company/Buyer | Company | An American company specializing in functional and health-oriented beverages, especially known for energy drinks. |
| Alani Nutrition LLC (Alani Nu) | Target Company | Company | A rapidly growing beverage brand known for its wellness-oriented, low-calorie drinks, popular among younger and female consumers. |
| John Fieldly | CEO of Celsius Holdings | Person | Chairman and CEO of Celsius, playing a strategic role in the company's expansion and acquisition efforts. |
| Max Clemons | Co-founder of Alani Nu | Person | Co-founder of Alani Nu, central in maintaining and growing the brand within Celsius. |
| Suntory Beverage & Food Benelux | Partner in International Expansion | Company | Partner with Celsius Holdings for entry into the Benelux market. |