Celikbas Takes Charge as EMEA MD at Future Stores

Portfolio - People | Nov 12, 2024 | Home of Direct Commerce

Engin Celikbas has been appointed as Managing Director of Future Stores for the EMEA region. Future Stores, a unique hybrid retail media platform blending digital-out-of-home (DOOH) media and experiential retail, is gearing up for significant growth in Europe. This appointment coincides with Future Stores' upcoming launch in London in October 2024, which will feature an interactive activation in collaboration with Intel, showcasing new AI PCs and immersive games. Celikbas, working alongside retail innovator and company founder Ariel Haroush, is expected to leverage his skills and cultural insights to drive Future Stores' expansion strategy in the region.

Sectors

Retail
Digital Media
Technology

Geography

Europe – Engin Celikbas will oversee the EMEA region, focusing on the expansion of Future Stores in Europe.
London, United Kingdom – London is the site of Future Stores' pivotal launch event in October 2024.

Industry

Retail – Future Stores is a retail media platform that blends digital and experiential shopping experiences.
Digital Media – The integration of DOOH (digital-out-of-home) media in Future Stores' strategy highlights their involvement in the digital media industry.
Technology – The involvement of Intel and the focus on new AI PCs positions this article within the technology sector.

Financials

Participants

Name	Role	Type	Description
Future Stores	Company	Target	A hybrid retail media platform at the intersection of digital-out-of-home media and experiential retail.
Engin Celikbas	Managing Director EMEA	Person	Appointed as the Managing Director EMEA of Future Stores to oversee the development and expansion in Europe.
Ariel Haroush	Founder and Chair	Person	Founder and Chair of Future Stores, working alongside Engin Celikbas.
Intel	Partner	Company	Partnering with Future Stores for the London launch event, showcasing their AI PCs.