Cel AI Faces Another CFO Resignation as Leadership Turmoil Continues

Cel AI, previously backed by David Beckham, is experiencing significant leadership turnover with the departure of its CFO Nicholas Lyth and non-executive director Matt Lodge. This follows a trend of executive resignations at the company, including the departure of CFO Bruna Nikolla last year. Previously known as Cellular Goods, the firm has undergone substantial changes, including a rebranding to focus on AI-driven beauty and wellness solutions. These resignations occur amidst efforts to adapt to the market by investing in Bitcoin and pivoting from its original cannabinoid product line. The company's leadership changes also coincide with challenges such as advertising bans and regulatory hurdles affecting its product offerings. Despite these internal upheavals, Cel AI has moved quickly to appoint Elliot Fielding as its new CFO, striving to stabilize its management and strategic direction. The changes seem necessary as its share price has fallen significantly, reflecting investor concerns over its transformation trajectory.