Carsome Appoints Lynn Dhia as Regional Marketing Head
Company - People | Apr 29, 2025 | Aim Group
In a strategic move to bolster its marketing efforts, Malaysia-based auto marketplace Carsome has appointed Lynn Dhia as its new regional head of marketing. Dhia leaves Averis, where she was responsible for corporate communications and employer branding. Throughout her career, she has amassed experience from prominent companies like Fraser & Neave Holdings, AirAsia Big Loyalty, and Berjaya Air, and holds an MBA from the University of Sunderland. This appointment follows the departure of former CMO Ravi Shankar, who transitioned to AirAsia Move in March 2024. Additionally, Carsome has recently inked a sponsorship deal with the Football Association of Malaysia, positioning itself as the official automotive partner.
Sectors
- Automotive
- Marketing
Geography
- Malaysia – Carsome is based in Malaysia, and the new appointment and partnership are significant to this region.
Industry
- Automotive – Carsome operates within the automotive sector, providing a marketplace for auto transactions.
- Marketing – The appointment of a new marketing head highlights Carsome’s focus on strengthening its marketing capabilities.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Carsome | Target Company | Company | A Malaysia-based auto marketplace. |
| Lynn Dhia | New Regional Head of Marketing | Person | Appointed as the new regional head of marketing at Carsome. |
| Averis | Previous Employer | Company | Lynn Dhia's previous employer where she led corporate communications and employer branding. |
| Ravi Shankar | Departed CMO | Person | Former CMO of Carsome who joined AirAsia Move. |
| AirAsia Move | New Employer of Ravi Shankar | Company | Ravi Shankar joined AirAsia Move as CMO following his departure from Carsome. |
| Football Association of Malaysia | Partner | Organisation | Carsome's new partner as the official automotive partner. |