Cares Laboratory Appoints Helen Parry as New Managing Director
Company - People | Jun 02, 2025 | Business Cloud
Cares Laboratory, known for its Vamoosh brand, has appointed Helen Parry as managing director as part of its strategy to accelerate international growth. Parry, a seasoned industry leader, brings extensive experience from her tenure at Magna Colours. Cares Laboratory, which offers innovative laundry and cleaning solutions, aims to expand its reach across the US, Canada, and Europe. The company, which has earned recognition such as the Queen's Award for Innovation, has seen recent expansions, including tripling its workforce and relocating to a larger facility. In a broader leadership restructuring, co-founder Dave Toms is now innovations director, focusing on product development and research.
Sectors
- Consumer Goods
- Retail
Geography
- United Kingdom – Cares Laboratory is based in Barnsley, UK, and has a strong retail presence there.
- United States – The company aims to expand its operations into the US market.
- Canada – Canada is one of the target markets for Cares Laboratory's international growth.
- Europe – Cares Laboratory plans to expand into European markets as a part of its growth strategy.
Industry
- Consumer Goods – Cares Laboratory produces innovative laundry and cleaning solutions, placing it in the consumer goods industry.
- Retail – Cares Laboratory’s products are available in over 5,000 retail locations, highlighting its role in the retail industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Cares Laboratory | Target Company | Company | A Barnsley-based company producing innovative laundry and cleaning solutions under the Vamoosh brand. |
| Helen Parry | Managing Director | People | New managing director of Cares Laboratory, previously MD at Magna Colours. |
| Magna Colours | Former Company of MD | Company | The company where Helen Parry served as managing director before joining Cares Laboratory. |
| Vamoosh | Brand | Other | A brand under Cares Laboratory, providing innovative laundry solutions. |
| Dave Toms | Innovations Director | People | Co-founder of Cares Laboratory, transitioned to innovations director. |