Campari Set to Offload Cinzano and Grappa Frattina to Caffo 1915
Deal News | Jul 02, 2025 | Legal Community Italy
Campari Group has reached an agreement to divest its Cinzano and Frattina vermouth and sparkling wine businesses to Gruppo Caffo 1915 for €100 million. The transaction also includes the sale of the Frattina grappa business. Baker McKenzie provided legal assistance to Campari, with M&A advice led by partner Paolo Ghiglione and banking & finance support led by partner Carlo de Vito Piscicelli. Cinzano, founded in 1757 and acquired by Campari in 1999, along with Frattina, acquired via Fratelli Averna S.p.A in 2014, have been instrumental in Campari's international expansion and market presence in sparkling wine and vermouth categories.
Sectors
- Beverage Industry
- Legal Services
- Mergers & Acquisitions
Geography
- Italy – The article is focused on Italian companies, including Campari Group and Gruppo Caffo 1915, and discusses Italian brands.
Industry
- Beverage Industry – The article discusses the sale of beverage brands Cinzano and Frattina, which operate in the sparkling wine and grappa sectors.
- Legal Services – Baker McKenzie, a law firm, played a significant role in the transaction as legal advisors for Campari.
- Mergers & Acquisitions – The core of the article is a divestment transaction involving the sale of business units by Campari Group.
Financials
- €100 million – The total transaction value for the sale of Cinzano and Frattina to Gruppo Caffo 1915.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Campari Group | Seller | Company | A major player in the global beverage industry, selling its Cinzano and Frattina business to focus on other priorities. |
| Gruppo Caffo 1915 | Buyer | Company | An Italian company acquiring the Cinzano and Frattina brands to expand its portfolio in the beverage industry. |
| Baker McKenzie | Legal Advisor | Company | The international law firm that advised Campari on the legal aspects of the transaction. |
| Paolo Ghiglione | Lead M&A Partner | Person | Partner at Baker McKenzie overseeing the M&A aspects of the Campari transaction. |
| Carlo de Vito Piscicelli | Banking & Finance Partner | Person | Partner at Baker McKenzie handling the banking and finance elements of the transaction. |