Callfactory Advised on Sale to Hungarikum Alkusz Group

Deal News | Jul 23, 2025 | IMAP Netherlands

Callfactory Advised on Sale to Hungarikum Alkusz Group

IMAP Netherlands has successfully advised Callfactory Cégcsoport, a prominent Hungarian call center group, on its acquisition by Hungarikum Alkusz Group. The Callfactory Group, soon to be rebranded as HUNFactory, boasts over 30 years of experience in providing diverse customer service solutions across various sectors, including insurance and finance, in Hungary. Hungarikum Alkusz Group, recognized as the largest and rapidly growing brokerage firm in Hungary's insurance sector, will expand its portfolio with this acquisition.

Sectors

  • Call Center Services
  • Insurance Brokerage

Geography

  • Hungary – Both Callfactory Cégcsoport and Hungarikum Alkusz Group operate within the Hungarian market, making Hungary the primary geographical focus.

Industry

  • Call Center Services – The Callfactory Group is a leading provider of call center services in Hungary, offering customer service activities to a range of industries.
  • Insurance Brokerage – Hungarikum Alkusz Group operates as a major brokerage company in the Hungarian insurance sector, driving growth in this industry.

Financials

    Participants

    NameRoleTypeDescription
    Callfactory CégcsoportTarget CompanyCompanyA leading call center service provider group in Hungary with over 30 years of industry experience.
    Hungarikum Alkusz GroupBidding CompanyCompanyThe largest brokerage company in Hungary's insurance sector, known for dynamic growth.
    IMAP NetherlandsAdvisorCompanyProvided advisory services for the sale of Callfactory to Hungarikum.