ByteDance Appoints New Head of Growth at Auto Marketplace
Portfolio - People | Mar 29, 2025 | Aim Group
China-based technology heavyweight ByteDance has announced the appointment of Brett Hartley-Wilson as the new head of growth at its auto marketplace. Hartley-Wilson brings to the table a rich portfolio of experience in real estate, proptech, and fintech sectors, with his career spanning key markets such as Southeast Asia, India, Latin America, and the United States. His notable positions include the office of the CEO at KE Holdings Inc., China’s largest real estate and home services platform, and the COO role at Huspy, a proptech startup in Dubai. His command over Mandarin underscores his adeptness in the Chinese market, setting a promising path for ByteDance's expansion in automotive services.
Sectors
- Technology
- Automobile
- Real Estate and Proptech
- Fintech
Geography
- China – ByteDance is a China-based company.
- Southeast Asia, India, Latin America, US – Regions where Hartley-Wilson has previous work experience, relevant to his global strategic impact.
- Dubai – Hartley-Wilson's previous role as COO of Huspy, a startup in Dubai.
Industry
- Technology – ByteDance operates within the technology sector, expanding its digital capabilities into the auto marketplace.
- Automobile – The appointment centers on ByteDance's focus on growth within its auto marketplace.
- Real Estate and Proptech – Brett Hartley-Wilson’s career background is rooted in real estate and proptech, impacting his role within ByteDance.
- Fintech – Hartley-Wilson’s experience in fintech services influences his strategic approach towards growth initiatives.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ByteDance | Appointing Company | Company | A major China-based technology company. |
| Brett Hartley-Wilson | Head of Growth - Auto Marketplace | Person | New appointee with extensive experience in real estate, proptech, and fintech. |
| KE Holdings Inc. | Previous Employer | Company | China’s largest real estate and home services platform. |
| Huspy | Previous Employer | Company | Proptech startup in Dubai where Hartley-Wilson served as COO. |