BWP Group Secures Investment from BGF
Deal News | Dec 10, 2024 | Freeths LLP
BWP Group, a marketing and brand agency based in Marlow, has secured investment from BGF, a growth capital investor focused on small and medium-sized businesses. This investment will facilitate BWP's expansion efforts across the UK and Europe and support its ambitions to enter the US market. The company plans to strengthen its capabilities by pursuing further acquisitions, thus fortifying its position as a major player in the marketing services sector. National law firm Freeths LLP acted as legal advisor to BWP Group shareholders in this transaction. The Freeths team was led by Partner Dahren Naidoo and Managing Associate Megan Atack, with additional support from other legal professionals at the firm. BGF, established in 2011, seeks to bridge the funding gap for SMEs across various stages, sectors, and regions, with a robust balance sheet of approximately 3 billion.
Sectors
- Marketing and Brand Management
- Private Equity and Venture Capital
- Legal Services
Geography
- United Kingdom – BWP Group is based in Marlow, and BGF operates across the UK, with plans for expansion in the UK and potentially into the US market.
- Ireland – BGF provides venture capital services not only in the UK but also in Ireland.
Industry
- Marketing and Brand Management – BWP Group operates in the marketing and brand management industry by providing high-impact marketing services to destination assets.
- Private Equity and Venture Capital – BGF operates as a growth capital investor providing venture capital to small and medium-sized enterprises.
- Legal Services – Freeths LLP is a national law firm providing advisory and legal services, especially in mergers and acquisitions.
Financials
- 3 billion – BGF's balance sheet value as an indicator of its capacity to invest in SMEs.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| BWP Group | Target Company | Company | A marketing and brand agency based in Marlow, specializing in destination assets. |
| Freeths LLP | Legal Advisor | Company | National law firm advising BWP Group shareholders. |
| BGF | Investor | Company | A growth capital investor focusing on small and medium-sized enterprises. |