Build in Amsterdam Acquired by Front Row for Global Expansion
Deal News | May 16, 2025 | PR Newswire Cision Front Row
Front Row, a leading e-commerce and digital marketing agency, has announced the acquisition of Build in Amsterdam, a renowned Shopify design and development agency. This strategic acquisition aims to enhance Front Row's global presence, especially in North America and Europe, by integrating Build in Amsterdam's award-winning Shopify design capabilities into its service offerings. Build in Amsterdam, known for creating flagship stores for premium fashion and lifestyle brands, will now operate under the Front Row umbrella, providing a comprehensive connected commerce platform. The acquisition is seen as a significant step towards establishing a seamless one-stop solution for brands' e-commerce needs, spanning strategy, design, web development, and omnichannel excellence. This move allows Front Row to address long-standing fragmentation in the D2C space, enhancing growth potential for global brands. By incorporating Build in Amsterdam's client portfolio, which includes prestigious brands like Mammut, Polaroid, and Suitsupply, Front Row aims to accelerate e-commerce strategies and expand its market reach. The acquisition is also expected to bolster Front Row's operations in key markets, including the DACH region.
Sectors
- E-commerce
- Digital Marketing
- Technology
Geography
- United States – Front Row is headquartered in New York City, which anchors its operations in North America where it aims to expand its market presence.
- Europe – The acquisition bolsters Front Row's presence in Europe, specifically with offices in places like Hamburg and with Build in Amsterdam being based in the Netherlands.
- Netherlands – Build in Amsterdam, the target company, is based in Amsterdam, making the Netherlands a key geography for this acquisition.
Industry
- E-commerce – Front Row is an e-commerce agency, and the acquisition of Build in Amsterdam enhances their commerce solutions and presence in the e-commerce industry.
- Digital Marketing – Front Row offers services in digital marketing, and the acquisition strengthens its capabilities in this domain, particularly with the addition of Build in Amsterdam's design expertise.
- Technology – The acquisition involves the integration of technology and design capabilities, particularly around Shopify development, which is a technology platform.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Front Row | Bidding Companybuyer | Company | An e-commerce and digital marketing agency, known for assisting brands in expanding their e-commerce capabilities. |
| Build in Amsterdam | Target company | Company | An award-winning Shopify design and development agency focused on creating digital experiences for premium fashion and lifestyle brands. |
| Yuriy Boykiv | CEO of Front Row | Person | CEO of Front Row spearheading the company's expansion and strategic initiatives. |
| Daan Klaver | Co-founder and Creative Director of Build in Amsterdam | Person | Co-founder of Build in Amsterdam, involved in leading its creative and design operations. |