Build A Rocket Boy Joins Forces With PlayFusion In Exciting Acquisition
Deal News | Dec 10, 2024 | Redbird Capital
International game developer and publisher Build A Rocket Boy, led by renowned game director Leslie Benzies, has announced the acquisition of UK-based game developer and publisher, PlayFusion. Leslie Benzies will share the CEO role with PlayFusion's Mark Gerhard, as the two companies merge their operations to strengthen Build A Rocket Boy's development of triple-A games like MindsEye, the immersive platform EVERYWHERE, and the ARCADIA UGC tools. Benzies, a figurehead in video game innovation, emphasizes that the combined entity will push boundaries in creativity and expand into different entertainment sectors. RedBird Capital Partners, alongside other investors, recently led a $110 million Series D fundraising round for Build A Rocket Boy, demonstrating significant financial backing for their ambitious gameplay and entertainment vision. The merger repositions Build A Rocket Boy as a formidable force in the gaming sector with aspirations to democratize game development.
Sectors
- Video Game Development
- Private Equity
- Entertainment
Geography
- United Kingdom – Both Build A Rocket Boy and PlayFusion are based in the UK, marking it as a primary geographical focus for the companies.
- United States – RedBird Capital Partners, a significant financial backer for Build A Rocket Boy, is based in the US.
Industry
- Video Game Development – Both Build A Rocket Boy and PlayFusion are involved in creating and publishing video games and entertainment platforms, making this industry classification relevant to their core operations.
- Private Equity – RedBird Capital Partners, a private equity firm, has funded Build A Rocket Boy, emphasizing the role of private equity in this acquisition.
- Entertainment – Build A Rocket Boy's endeavors in creating immersive gaming experiences position them within the broader entertainment industry.
Financials
- $110 million – Amount raised in Build A Rocket Boy's Series D fundraising round led by RedBird Capital Partners and other investors.
Participants
Name | Role | Type | Description |
---|---|---|---|
Build A Rocket Boy | Acquiring Company | Company | An independent video game developer and entertainment company led by Leslie Benzies. |
PlayFusion | Target Company | Company | An independent UK-based game developer and publisher known for their innovative approach to game development. |
Leslie Benzies | CEO & Founder | Person | Founder of Build A Rocket Boy and a renowned figure in video game development. |
Mark Gerhard | Co-CEO | Person | CEO & CTO of PlayFusion, joined Build A Rocket Boy as Co-CEO, bringing extensive experience from his previous role at Jagex. |
RedBird Capital Partners | Investor | Company | Private equity firm that led a significant funding round for Build A Rocket Boy. |