Build A Rocket Boy Acquires PlayFusion, Elevates Gaming Future
Deal News | Dec 10, 2024 | Alignment Growth
Build A Rocket Boy has acquired PlayFusion for an undisclosed sum, marking a significant step in the gaming industry's landscape. The acquisition solidifies a partnership that will enhance Build A Rocket Boy's AAA gaming projects such as MindsEye, and ventures into open world platforms like Everywhere, alongside user-generated content tools such as Arcadia. As part of this strategic move, PlayFusion's CEO and CTO, Mark Gerhard, will now serve as co-CEO of Build A Rocket Boy. Leslie Benzies, CEO and founder of Build A Rocket Boy, expressed his admiration for PlayFusion’s innovative transmedia entertainment approach, anticipating that the collaboration will propel the company to new heights. The merger aims to disrupt the gaming sector by democratizing access to premium game development. This acquisition comes shortly after Build A Rocket Boy's successful $110 million Series D funding round earlier this year, emphasizing its robust growth trajectory.
Sectors
- Gaming and Entertainment
- Technology
Geography
- United Kingdom – Build A Rocket Boy and PlayFusion are both headquartered in the UK, indicating the geographical context for the acquisition.
Industry
- Gaming and Entertainment – The acquisition of PlayFusion by Build A Rocket Boy highlights the synergy between two companies in the gaming and entertainment sector, poised to enhance their collective AAA projects.
- Technology – Both companies are involved in developing technologies for video games, making the technology sector relevant to their operations and future projects.
Financials
- $110 million – Amount raised by Build A Rocket Boy in a Series D funding round earlier this year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Build A Rocket Boy | Acquiring Company | Company | A gaming company founded by Leslie Benzies, known for developing advanced AAA projects. |
| PlayFusion | Target Company | Company | A company known for its innovative transmedia entertainment solutions, acquired by Build A Rocket Boy. |
| Mark Gerhard | Co-CEO | Person | CEO and CTO of PlayFusion, now appointed as co-CEO of Build A Rocket Boy as part of the acquisition. |
| Leslie Benzies | CEO and Founder | Person | CEO and founder of Build A Rocket Boy, leading the company's strategic partnerships and growth. |
| Alignment Growth | Private Equity Firm | Company | A private equity firm that has invested in Build A Rocket Boy, supporting its expansion and acquisition moves. |