Buglo Play Acquires Elverdal and LeikkiSet
Deal News | Jan 17, 2025 | CEE Legal Matters
In a strategic move to broaden its presence across Europe, Buglo Play, a Polish playground equipment manufacturer backed by Resource Partners, has acquired two Nordic companies, Elverdal from Denmark and LeikkiSet from Finland. Greenberg Traurig LLP, an international law firm, advised Buglo Play on the transaction. Elverdal, renowned for its tailor-made projects, and LeikkiSet, known for its playground equipment, outdoor fitness solutions, and urban furniture, complement Buglo Play's existing operations. This acquisition underscores Buglo Play's ambition to enhance its product offerings and expand its reach in the European market. The Greenberg Traurig advisory team included Local Partner Mateusz Zalenski, Senior Associate Wiktor Zien, and Associate Szymon Swierszcz.
Sectors
- Manufacturing
- Legal Services
- Outdoor & Leisure
Geography
- Poland – Buglo Play is a Polish company, indicating significant involvement in this geography.
- Denmark – Elverdal is based in Denmark, a key country in the acquisition.
- Finland – LeikkiSet is based in Finland, another primary geography in this expansion.
Industry
- Manufacturing – Buglo Play is a manufacturer of playground equipment, signifying the involvement of the manufacturing industry.
- Legal Services – Greenberg Traurig provided legal advisory, placing the transaction within the legal services sector.
- Outdoor & Leisure – Elverdal and LeikkiSet specialize in playground and outdoor solutions, representing the outdoor & leisure sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Buglo Play | Acquirer | Company | A Polish playground equipment manufacturer acquiring Elverdal and LeikkiSet. |
| Elverdal | Target | Company | A Danish company specializing in tailor-made playground projects. |
| LeikkiSet | Target | Company | A Finnish company providing playground equipment, outdoor fitness solutions, and urban furniture. |
| Greenberg Traurig | Legal Advisor | Company | An international law firm advising Buglo Play on the acquisition. |
| Mateusz Zalenski | Local Partner | Person | Local Partner at Greenberg Traurig involved in the advisory team. |
| Wiktor Zien | Senior Associate | Person | Senior Associate at Greenberg Traurig involved in the advisory team. |
| Szymon Swierszcz | Associate | Person | Associate at Greenberg Traurig involved in the advisory team. |
| Resource Partners | Backer | Company | Resource Partners is a backer of Buglo Play, indicating its support in the acquisition. |