Bubble Agency Expands Horizons with HighRez Acquisition
Deal News | Jan 28, 2025 | Globenewswire
Bubble Agency, a significant player in technology PR, marketing, and events, has acquired HighRez, a marketing communications agency. The acquisition allows Bubble Agency to expand its expertise into the physical security sector and increase its presence across the U.S., especially with a new strategic location in the Greater Boston area. This move is part of Bubble Agency's ongoing growth strategy as it celebrates its 25th anniversary. HighRez, known for its industry expertise, will continue to operate under the Bubble Agency brand, allowing the combined entity to offer more comprehensive services in media and physical security technology. This acquisition also brings industry veterans like Vronique Froment and Doug Hansel from HighRez into senior roles within Bubble Agency, ensuring continuity and excellence in service delivery. Both companies anticipate that the merger will provide more resources and a stronger global service platform while maintaining their commitment to client-focused solutions.
Sectors
- Public Relations and Marketing
- Physical Security Technology
- Media Technology
Geography
- United States – The acquisition expands Bubble Agency's presence in the U.S., particularly on the East Coast, enhancing collaboration with American clients.
- United Kingdom – Bubble Agency is headquartered in London, making the UK a key market in their operations and growth strategy.
Industry
- Public Relations and Marketing – The core industry in which both Bubble Agency and HighRez operate, providing PR, marketing, and communications services.
- Physical Security Technology – An industry focus added by Bubble Agency through its acquisition of HighRez, reflecting HighRez's expertise and client base.
- Media Technology – Sector in which both agencies have established clientele and expertise, integral to the combined service offerings post-acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Bubble Agency | Acquiring Company | Company | A global leader in technology PR, marketing, and events, headquartered in London. |
| HighRez | Target Company | Company | A marketing communications agency with a focus on physical security and media technology industries. |
| Sadie Groom | CEO, Bubble Agency | Person | CEO of Bubble Agency, leading the acquisition and expansion strategy. |
| Vronique Froment | Vice President of Strategic Accounts, Bubble Agency | Person | Founder of HighRez and key executive in the post-acquisition setup within Bubble Agency. |
| Doug Hansel | Executive, HighRez/Bubble Agency | Person | An industry veteran from HighRez involved in the continued operations post-acquisition. |