Brooks Macdonald Acquires LIFT to Expand Wealth Management Portfolio

Deal News | Feb 05, 2025 | EIN

Brooks Macdonald, a UK-based wealth management firm, has successfully completed the acquisition of LIFT-Financial Group Limited and LIFT-Invest. The completion of this deal adds an additional £1.6 billion in assets under advice and approximately 1,350 clients to Brooks Macdonald's portfolio. As of December 31, 2024, the company now has a total assets under advice (AuA) of about £6.4 billion, with £2.4 billion in funds under management, supported by a team of around 90 advisors and para-planners. This acquisition follows Brooks Macdonald's recent strategic purchases of Lucas Fettes Financial Planning and CST Wealth Management, reflecting the firm's commitment to expanding its services across the UK. Michael Holden, co-founder of LIFT, has taken on the newly-established role of financial planning CEO, further integrating the leadership and expertise of LIFT into Brooks Macdonald.

Sectors

Wealth Management
Financial Services

Geography

United Kingdom – Brooks Macdonald and LIFT are both UK-based companies, and the acquisitions mentioned are within the UK.

Industry

Wealth Management – The article discusses Brooks Macdonald's acquisition of LIFT, both companies operating in the wealth management sector.
Financial Services – The acquisition involves companies that provide financial and investment advice, which are part of the broader financial services industry.

Financials

£1.6 billion – Assets under advice brought in by the acquisition of LIFT.
£6.4 billion – Total assets under advice for Brooks Macdonald following the acquisition, including LIFT.
£2.4 billion – Amount of funds under management by Brooks Macdonald after the acquisition.

Participants

Name	Role	Type	Description
Brooks Macdonald	Bidding Company	Company	A UK wealth management firm acquiring LIFT-Financial and other firms to expand its services.
LIFT-Financial Group Limited	Target Company	Company	A financial advisory firm being acquired by Brooks Macdonald, adding significant assets and clients.
LIFT-Invest	Target Company	Company	A part of the LIFT group included in the acquisition by Brooks Macdonald.
Michael Holden	Individual	Person	Co-founder of LIFT, appointed as financial planning CEO after the acquisition.
Lucas Fettes Financial Planning	Acquired Company	Company	A Norwich-based wealth manager acquired by Brooks Macdonald before the LIFT acquisition.
CST Wealth Management	Acquired Company	Company	A chartered financial planning firm in Wales bought by Brooks Macdonald in its recent acquisitions drive.