Broadlume Acquired by Cyncly to Transform Flooring Industry

Deal News | Dec 05, 2024 | Matchstick Ventures LLC

Broadlume Acquired by Cyncly to Transform Flooring Industry

Broadlume, an innovative software provider dedicated to the flooring industry, has announced its acquisition by Cyncly. This merger is set to accelerate the development of an advanced, all-encompassing software platform aimed at bolstering the flooring sector. For over a decade, Broadlume has made significant strides in helping over 4,000 flooring businesses and influencing over 20,000,000 consumers. The integration will expand the technology offered to customers, incorporating successful products from companies like RFMS, Mobile Marketing, and more under one umbrella. Matchstick Ventures LLC, a private equity firm that backed Broadlume, facilitated this acquisition. This collaboration is anticipated to enhance operational efficiency, spur growth opportunities, and maintain high service levels across the industry. Both Broadlume and Cyncly are committed to a shared mission of empowering flooring businesses to attain unprecedented success, ensuring continuous innovation and support. The acquisition is seen as a pivotal step towards unifying the fragmented flooring industry through advanced technology.

Sectors

  • Flooring Industry
  • Software Industry
  • Private Equity

Geography

  • United States – The acquisition involves Broadlume, a prominent US-based company in the flooring software industry, which has been significantly impacting the US market.

Industry

  • Flooring Industry – The acquisition of Broadlume by Cyncly focuses on unifying and advancing technology within the flooring sector, aiming to streamline operations and foster growth.
  • Software Industry – Broadlume's integration into Cyncly's software offerings reflects a pivotal enhancement in software solutions specifically tailored for flooring businesses.
  • Private Equity – The role of Matchstick Ventures LLC in facilitating the acquisition highlights the involvement of private equity in enabling strategic mergers and acquisitions in niche markets.

Financials

    Participants

    NameRoleTypeDescription
    BroadlumeTargetCompanyA software company specializing in solutions for the flooring industry.
    CynclyBidding CompanyCompanyAcquiring company aiming to enhance its software offerings for the flooring industry.
    Matchstick Ventures LLCPrivate Equity FirmCompanyPrivate equity firm involved in facilitating the acquisition of Broadlume by Cyncly.
    Todd SaundersExecutivePersonExecutive at Broadlume, providing an announcement and outlook on the acquisition.