Brizo Acquired by Datassential: A Strategic Move in Restaurant Tech
Deal News | Jun 24, 2025 | EIN
Branded Hospitality Ventures, a key player in the hospitality and foodservice investment sector, has announced the successful acquisition of Brizo FoodMetrics by data insights leader, Datassential. This marks the eighth successful portfolio exit for Branded since its inception in 2018 and underscores its strategic influence in the restaurant technology space. Brizo, originally founded in Canada, quickly became a leader in providing real-time analytics and market intelligence across the foodservice ecosystem. This acquisition highlights the dynamic opportunities within restaurant technologies and follows closely after the news of Yumpingo's acquisition by Black Box Intelligence. Branded's track record also includes successful exits like Bbot, GoParrot, and Vromo, further cementing its position as a top investor in restaurant tech innovations. The acquisition by Datassential is expected to enhance the data services available to foodservice professionals by integrating two powerful data platforms.
Sectors
- Hospitality & Foodservice
- Data Analytics
Geography
- United States – Branded Hospitality Ventures is based in New York, marking the primary operational geography of the involved entities.
- Canada – The founding country of Brizo FoodMetrics, indicating its geographical origin.
Industry
- Hospitality & Foodservice – Involves companies providing services related to food and lodging, with a focus on restaurant technology in this case.
- Data Analytics – Key focus on providing actionable insights and intelligence derived from data, crucial in the acquisition of Brizo by Datassential.
Financials
- Not Disclosed – The financial terms of the acquisition of Brizo FoodMetrics by Datassential were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Brizo FoodMetrics | Target Company | Company | Leading provider of restaurant analytics and market intelligence, acquired by Datassential. |
| Branded Hospitality Ventures | Selling Company | Company | Operator-led investment and solutions platform focusing on the hospitality industry, celebrating its eighth portfolio exit. |
| Datassential | Bidding Company | Company | Industry leader in providing food industry data insights, acquiring Brizo to enhance its market influence. |
| Jimmy Frischling | Co-Founder and Managing Partner | Person | Co-Founder and Managing Partner at Branded Hospitality who commented on the acquisition. |