Brimar Industries Acquires UAT to Expand Traffic Safety Products
Deal News | Jan 16, 2025 | Blue Point Capital Partners LL
Blue Point Capital Partners' portfolio company, Brimar Industries, has completed the acquisition of UAT, LLC, a prominent supplier of traffic control products. This acquisition is a strategic move for Brimar, reinforcing its position in the safety and security product market by integrating UAT’s premium traffic safety offerings into its existing portfolio. UAT, established in 2017 and based in Alpharetta, GA, serves a wide range of customers across the United States, including traffic control providers and construction firms. The addition of UAT allows Brimar to expand its product lineup across its leading e-commerce platforms and offers new cross-selling opportunities. Rick Soukup, Principal of Blue Point Capital Partners, highlighted the acquisition as a crucial milestone in Brimar's growth strategy, especially towards capitalizing on future opportunities. Furthermore, Brimar is on the lookout for additional strategic partnerships with other safety and security manufacturing businesses.
Sectors
- Safety Products
- Private Equity
- Manufacturing
Geography
- United States – Both Brimar Industries and UAT, LLC operate nationally across the United States, with UAT headquartered in Alpharetta, GA.
Industry
- Safety Products – The companies involved are engaged in the manufacturing and distribution of safety and security products, including traffic control items.
- Private Equity – Blue Point Capital Partners, a private equity firm, facilitated the acquisition as part of its investment and growth strategy.
- Manufacturing – Both Brimar Industries and UAT, LLC are involved in the manufacturing of traffic control and safety products.
Financials
- $1.8 billion – The amount of committed capital managed by Blue Point Capital Partners.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Brimar Industries | Acquirer | Company | A manufacturer and distributor of safety signs and traffic products, enhancing its product offerings with the acquisition. |
| UAT, LLC | Target Company | Company | A supplier of traffic control products, providing premium products to a diverse customer base across the US. |
| Blue Point Capital Partners | Private Equity Firm | Company | A private equity firm managing over $1.8 billion, supporting the acquisition as part of its portfolio strategy. |
| Michael Schoenfeld | CEO of Brimar Industries | Person | CEO of Brimar Industries, leading the integration of UAT into Brimar's operations. |
| Rick Soukup | Principal at Blue Point Capital Partners | Person | A Principal at Blue Point Capital Partners, emphasizing the strategic importance of the acquisition. |
| Megan Kneipp | Managing Director, Business Development at Blue Point | Person | Managing Director focused on exploring potential strategic partnerships. |